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Turbo Charge Brand Search with LinkedIn Marketing

Feb 20th 2015 at 2:36 AM

If you want your company to have success, you cannot make that happen without having a strong presence online. When it comes to the online market, social media has a strong word to say. This means that, in order to be successful and build a powerful brand, you must be part of the social media networks.

Having a professional social media profile is different than having a personal one since it becomes less about making friends and socializing and more about making a point and selling your company.

So, where should you try selling your brand? You all know about Facebook and Twitter and about the high influence they have on businesses in the present. But, are you aware of the importance LinkedIn has now?

We all know that LinkedIn used to be the best social media network for job seekers and professional, but things have changed, and LinkedIn evolved, becoming one of the most important social media tools for companies and businesses.

Linkeding Branding

The fact that LinkedIn is quite different than Facebook or Twitter, just by being a professional network is important. However, not many of you are aware that LinkedIn can grow your business, too. How? Well, the network allows you to make connections and generate leads, establish partnerships and create better brand awareness. Therefore, there is no doubt all companies should take into consideration the fact that LinkedIn makes an invaluable addition to their digital marketing strategy.

Everybody is up to date with the power of using Facebook ads, and yet nobody knows about the LinkedIn ad platform, even if this is even more powerful than what Facebook offers, since the demographic is made up of decision makers.

What is very important about LinkedIn and you should definitely be aware of is that the network allows us to see and search for people or brands represented until the third degree.

So if you only have 20 connections, and your connection has only 10 other connections, you will have 200 connections. That means you can contact 200 people in order to spread the news about your brand.

However, in order to come between the first brands that appear in people’s searching box, you must have a complete profile. That means the first step you must follow is creating and optimizing your profile.

Also, brand search is very important not only because by appearing in the searching box you will be remembered, and you will attract a larger number of customers, but also because this helps you with building your connections. People will ask you to join their connections. That sounds amazing, right?

Furthermore, your credibility will grow, and this is something that you need if you want to become a top brand. People need to believe in you and the fact that you have a complete profile, a large number of connections and people actually see you, strengthens the credibility.

If you want to invest more in building your brand, LinkedIn offers a paid option, for those interested in a premium member facility. What does this offer? Well, if you chose to become a premium member, you will benefit from features that a free user does not get. That will be an advantage, especially since many big companies already use it.

Besides all the features and tools LinkedIn offers, you can also use the network in order to promote your other social media profiles and to link them is very important for your brand. LinkedIn is great for all the reasons mentioned, but in order to succeed in improving your reputation, you need to take advantage of all social media tools.

Also, if you want to be successful and attract customers, investors or partners, you must be an active member. That involves joining groups, posting content of great quality and even creating a group of your own.

When creating your profile and sharing different news and articles, make sure that, besides offering the information you want to spread, it also contains what people want to hear. This means that you have to know your audience and to understand what they like. Of course, there are certain LinkedIn tools that will allow you to keep a track of the best posts and updates. If you want more additional info about LinkedIn profiles of certain companies, you can just search for them. You can find from finance related companies like Academy of Financial Trading to retail companies like Sephora or whatever you are interested in. All small and big important companies are present on LinkedIn.

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