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Truth In Advertising Not Just a Good Idea Anymore.

Sep 8th 2010 at 8:05 PM

Perhaps the largest oxymoron known to man in today’s society (marketing, business or whatever) is the concept of “truth in advertising.”  Business.gov writes,

“Advertising laws are aimed at protecting consumers by requiring advertisers to be truthful about their products and to be able to substantiate their claims. All businesses must comply with advertising and marketing laws, and failure to do so could result in costly lawsuits and civil penalties. So before you start an advertising campaign, it’s important you understand some basic rules.

The Federal Trade Commission (FTC) is the main federal agency that enforces advertising laws and regulations. Under the Federal Trade Commission Act:

  • Advertising must be truthful and non-deceptive;
  • Advertisers must have evidence to back up their claims; and
  • Advertisements cannot be unfair.”

I am a member of literally thousands of advertising venues.  It really is a necessary evil.  Here however I need to make something painfully and crystal clear.   If you are making hundreds of thousands on (let’s say Face Book-since that seems to be a popular subject), why would you ever send your ad. out on a site with 500, 1,000, 5,000, 10,000 or whatever members?  In a nutshell, you wouldn’t.

I don’t think the FTC needs to get involved as much as folks need to stop and think for a minute.  If someone is professing to be “killing it”—eww I hate that tag line,  on Face book, Twitter, Google, (insert whatever company here) than ask yourself why they are promoting it to a site membership of a few thousand.  They aren’t.  And if it worked, their drones…errr affiliates wouldn’t be doing it either.

Stop.  Think.  Then consider what really is “truth in advertising,” and not only look for it, but expect it.

Pingler

1 comments
Please to comment
Sep 15th 2010 at 6:18 PM by deewest
Great Article! Very Good!
   

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