People ask me all the time how did I build a business online. What's the secret?
It usually starts by them asking me techy questions about search engine optimization, list building, hosting, web site design and the answer I give surprises a lot of people.
I didn't spend a dime with search engines. I didn't start builing my list until 4 years into trying to make it. I have no idea how to build web sites and my technical knowledge of hosting is well...Limited.
When I started I did something that never seems to be recommended online...
I met as many people as I could...I networked!
Remember, I got started in this business years before there was such things as Twitter and Facebook, back then we EMAILED each other and actually talked in live chat. Pal Talk? Anyone remember that one....
I met people, lots of people. I networked online and offline, I answered emails personally and I hosted weekly seminars that built my name and set me apart from the rest of the community. If you have read anything I have ever mentioned before you know how I urge people to stick out like a sore thumb. This is how I did it. I was VISIBLE and people appreciated it.
Far too many times we hide behind usernames and this kills our businesses. Remember, people do business with people they know and like. People will never 'like' realincome (my username for most programs online) but they do like Jon Olson....Well some do, and a few hate me but ah welll....lol
I think we need to put PEOPLE back into this business and with the ever changing social media world, this is becoming common place. I still urge people to stick out from the crowd more than ever but now with tools like Twitter, Facebook, Sweeva and IMfaceplate it's important, no it's critical, to be visible!
Personal branding isn't just a 'technique' I used to build businesses online, it's the way I operate daily. It's my business model and it costs nothing to do this. All this stuff, all these social media tools are free....It just takes PEOPLE who have the vision to make it work for them and their business...
Let's go get it!