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Umbershoot is a corporate and commercial video production company in Australia. Melbourne based this production company have leading filmmakers in Australia.
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Top Trends of Utilizing Corporate Video Production

Oct 3rd 2013 at 11:55 PM

A discussion based on information collected from the top Australian filmmakers how the potential of corporate videos is being explored.

Corporate and business videos are not new, but they are definitely extending their applications in many innovative ways. These are indeed the best medium to establish communication between different sets of individuals associated with corporate sector. Using excerpts from the latest interviews of expert video production companies in Australia, here is a list of some exclusive ways in which corporate videos are proving their mettle.

Recruitment Videos

Corporate houses must showcase themselves as great places to work at in order to recruit the best talents. A good way is to shoot a recruitment video showing various premises of the business house and focusing on the most favorable factors. Another way is to show produce a video showing a day in the life of a corporate house’s employee. It can definitely get you some highly eligible contenders.

Tutorial Videos

Corporate houses who wish to teach their customers or clients about products or services can do it better using corporate videos. Many companies indulged in film production studios Melbourne report of business houses visiting them for this purpose. It helps save their time, efforts and most importantly, creates better understanding of the things these houses wish to convey. 

Environment Responsibility Videos

Government authorities today keep a close eye on how ell the corporate houses fulfill their responsibility towards environment. Corporate video production Melbourne helps the corporate enterprise owners to show the impact their establishments have on the environment. It certainly adds to the company reputation and is also a way to gain better chances of getting future projects.

Worker Motivation Videos

While living in this age of digital technology, it would be extremely impractical to address a big crowd of workers working in different units and departments of your corporate house. A famed green screen cyclorama studio in Melbourne suggests the alternative in the form of motivational videos and presentations. Top management executives can pose for camera to speak their hearts and these recorded videos can be displayed multiple times at different sections of the corporate house.

Company Policy Videos

Introducing the company policies to the new employees or communicating the revisions to every single employee. In such situations, something like a corporate video can be far more effective than lengthy documents. 

Other Similar Uses

Australian filmmakers who regularly work with the corporate houses in different sectors point out many other popular uses of corporate video producing. These include:

  • Email promotion videos
  • Frequently asked questions (FAQ) videos
  • Testimonial videos
  • Reputation management videos
  • Videos for safety rules and regulations
  • Training videos and so on.


As a corporate owner aiming big for your business, you must invest in corporate video production and find a responsible green screen cyclorama studio in Melbourne for the same.

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