Top 5 SEO Trends That Will Rule in 2016 According to Internet Marketing Experts
The SEO and the Internet Marketing Montreal industry have experienced an exciting year in most of 2015. There are new systems such as the quality algorithm for content and the local three-pack from the upgraded Mobilegeddon that were brought in place which practically overhauled local rankings.
Outlook for 2016
With the industry still reeling with excitement, many SEO Experts Montreal are now predicting that this coming year will present some landmark shifts in search apps particularly in seven specific areas.
1. Digital assistants will transform the way we look at search queries.
Search engines are beginning to see an increase in search for digital assistants. Search by spoken language, than typed texts presents an entirely different type of queries of the long-tail keyword type such as those that imitate spoken language.
2. There will be fast indexing of social content.
Google has already initiated a number of deals with Twitter and Facebook. There will be more platforms that will be indexed heavily in storage vaults for Google and several search engines. Next year, posts on social media networks will have more value akin to any autonomous web page.
3. Optimization of mobiles will be more vital than the optimization of desktops.
People have been using their desktops for searches in the past years. However, increasing numbers of people are using their mobiles for this purpose. SEO Services Calgary says that mobile searches have increased and even topped desktop searches for the first time in 2015. This shift will persist in 2016 and mobile searches will eventually surpass that of desktop searches.
4. Video content will surpass written content.
With regards to ROI for B2C brands and industries, video content will eventually overtake that of written content in 2016. This will be manifested in terms of effectiveness, engagement and reach, as well as overall ROI. The video apps that are partially responsible for this trend are Periscope, Vine and Snapchat. In fact, Google is in now starting to use video ads for their search results.
5. Grouped content will weaken the influence of event coverage and news items.
Twitter is now trying Moments, a new feature that aggregates images, videos and posts from live events. It is also combining news stories in just one channel for all to see. This makes their users the actual content makers while others users can view these events as they occur. Other social media networks are also trying advanced algorithms that give them the same capabilities.
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