Stefan S | eprofit

To Be A Successful Affiliate, Target A Market, Not A Niche

Jun 11th 2011 at 2:57 PM

You hear the term niche marketing all the time. Many internet marketing training guides tell you that you should promote highly specific niches if you want to expand your Top Business Ideas. Unfortunately this isn’t the best advice if you want to be able to grow your business. Let’s examine a few of the things you should consider before diving into a market.

First, let’s be clear on what the difference is between a niche and a market. A market is the broader overall topic, such as weight loss, while a niche is a subset of that bigger market, such as weight loss supplements.

Many people recommend you avoid the broad markets and instead focus on the smaller niches, because there is usually a lot less competition. While this is true, the end result of doing it this way is that you have a lot less opportunity for growth.

Being able to make multiple related offers to your audience is a critical piece of being successful with affiliate marketing.

When you target too tight of a niche, you may not be able to find enough offers that aren’t the same thing.

By targeting the broad market, you’ll have many more related offers that you could send to your audience.

For example, let’s say you were going to target the “lose weight” market. You’d have a ton of things to offer your audience:

- How you can drop inches from your waistline
- Healthy cooking recipes
- Yoga or other exercise methods
- Workout clothes
- Exercise machines

While some of these things are only loosely connected with one another, they would all likely be of interest to people who are wanting to lose weight.

If the additional competition that comes with larger markets is a concern, there’s a way to work around that.

Start by targeting a more specific niche within the market, but set things up from the start so you can grow with time. Pick a domain name that doesn’t limit your growth options, but start by focusing on one sub-topic. Once your site is getting some traction for the niche topic, start to add other sub-topics to the same site.

Plus, if you’re building an email list (which is definitely good for your Top Business Ideas) you can send them various related offers and content right from the start so they learn to expect it from you.

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