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Tips for Helping Your PR Firm Produce Better Results for You

May 29th 2014 at 4:02 AM

Hiring a PR firm is a big step that can pay dividends for your company and its bottom line. For those who have never worked with an agency before, figuring out how to craft the strongest, most beneficial relationship can be difficult.

If you’re paying for public relations pros to boost your business or you’re considering doing so, here are just a few things you need to know to gain the most from the experience:

Hire wisely – A PR firm that doesn’t offer a broad-based approach probably isn’t worth considering in this day and age. Ideally, you’ll want to work with a company that has online and offline expertise. Remember, while getting an article into a print newspaper about your company is a big deal, so is reaching an ever growing audience via social media channels. The best firms can help deliver both.

Be open with communications –Public relations experts can’t help you if you don’t explain exactly what you need and provide guidance along the way. Set measurable, attainable goals for your public relations, especially when dealing with online marketing. Be clear about the mission and be available to answer questions your PR firm might ask. The more they know, the better these pros can position themselves to produce results.

Share your knowledge – Chances are pretty strong that your PR firmwill know its craft inside out and backwards, but you are the expert on your business and industry. Share your knowledge freely to help your agency create the best, most targeted public relations efforts.

Don’t be afraid to speak up – Keeping in mind that your PR firmknows marketing, media placement and social media, but not your industry, never be afraid to speak up if an idea doesn’t quite fit your vertical. The best client/PR firmrelationships result when open communication is a given.

Hiring a PR firmis a big step toward gaining your business the added exposure it needs. Take full advantage of the relationship by working with your agency to produce results that drive your bottom line forward.

About the Company:

Trainer Communications is a San Francisco-based PR firm that specializes in helping clients of all sizes gain the positive exposure they need. The firm’s multi-pronged approach includes traditional public relations, marketing and social media efforts to deliver on and offline results.


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