Bret Cain | thebananarepublican
every failed campaign, if properly reviewed, is a future successful campaign. still, exercise balance--never too in the past or too in the future. if spontaneity dies, so will every campaign/Shalom

Time to Free Internet Marketing

Jul 27th 2010 at 10:37 PM

You are tired of your inbox being flooded with emails from all of the "free" products you gave your information over to use. You are even more tired of only being able to utilize the product if you pay money or, even worse, more money. This is ridiculous. 

You have heard it said that time is money, yes? Let me ask you something. The money you spend for more credits, rebrands (of books you feel guilty for asking money for as you know there is but a line or two of REAL information you can use), etc., how much have you REALLY got back. Be honest with yourself. You are not hurting me by lying. You surf and surf and promote what everyone else is promoting. How can you make money this way? Do you truly believe the next "free" ebook is going to give you the answer which will magically pull in money for you? You do?  Really? 

Look, I have pretty well hung up affiliate marketing. I would rather use Google (free) to find answers (free) and great tools (free). I  would rather use these tools to boost my social marketing efforts. Back to your inbox: How many of the emails from all those unknown people trying to sell something to you just like you are trying to do to them do you open? Who are they from? People you know? Not generally the ones you open. How many emails do you see a day with the same subject line and text yet a different sender? Weird, huh? Seems like a great way to (not) make money.

Let me ask you something. Do you think Facebook is going to disappear any time soon? How about in the next ten years? 20? It's not going to happen, "But look at MySpace," you say. Yep. However, there is a crucial difference between the two. If you take the time to learn how FB works, you will realize they are not going anywhere. If that doesn't convince you, spend a day noting all the sites you visit with Facebook somehow implemented into their site. Have you noticed television commercials are starting to drop even mentioning they are on Twitter or YouTube and direct you straight to Facebook? If not, think deep on it. If it means nothing to you, get out of the IM business. Seriously. You see, the friends you build on Facebook are as solid as your list, yet even more so. Why? Think about your newsfeed versus your inbox. Which is more captivating? Which are you quicker to take the necessary action to remove yourself from receiving info?  

We still never bet on one horse. Build an email list but do not send too many emails. Trust me--and think on how you react--when I get an email from a company I like and have not received one from for some time, I open it and I generally click. See it everyday. Forget it.

Build your twitter list along with your Facebook list. Work them together. Make it more than obvious you are using the two. Join Foursquare. If you haven't heard of it, it is the future. Have a MySpace page. Sign-up for Google's social medias. You get the point, I hope.


So today's most absolute killer free (not "free") tool is HootSuite. Track your link posts (no limit like with some other programs). Organize your social media. Post across multiple platforms with one click. Save drafts if you are not sure about your copy and want to think on it. Set posts to send at certain times (great if you want to plan a week of posts to save time). There is way more. The only upgrade I know of is to have your own custom-named url shortener. No need for that really. You have and shorteners from them for free. 




Please to comment
Dec 8th 2010 at 2:01 PM by thebananarepublican
I am glad you liked my article, Abdeel. Thanks for taking the time to read it. I will check out your "List Abuse" article. Shalom [+]
Dec 4th 2010 at 12:28 PM by AbdeelMarketing
Great article Bret. I too am a big proponent of keeping your wallet in your pocket rather than paying for all the garbage that is being sold out there. As for emailing your list too often, i to tally agree. I even wrote an article on the subject I like to refer to as "List Abuse". Peace be with you.
Nov 19th 2010 at 2:20 AM by thebananarepublican
Oy, Brenda, I feel like a Judas having even written it. I no longer believe in that world. Thy Kingdom Come! Shalom [+] Malachi
Nov 18th 2010 at 8:16 PM by bjfoot
Thanks Bret! Great article... It's thorough and loaded with info that folks can appreciate!
Aug 9th 2010 at 9:03 PM by GTBulmer
Hello, Bret: Thanks for posting your marketing tips and insight on why it is time to free Internet Marketing. Some great recommendations there.

I am a member too. I use it for the convenience of posting quickly to three of my Twitter accounts - it's great! :-)

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