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Three Affiliate Marketing Mistakes to Avoid

Oct 20th 2010 at 7:16 PM

Copyright © Mike Johnston

When set up properly affiliate marketing can provide a very good income for several years. In fact, many people consider it to be relatively easy when compared with other home based ventures. Yet, as simple as many perceive it to be, effort needs to be put forth along with some caution. Enter three common affiliate marketing mistakes that could destroy your business. Commit these errors and likely you’ll fail. Avoid these errors and you’ll prosper. Let’s take these three points one at a time, shall we?

  1. Use an affiliate site the wrong way and you’re likely to fail. How do you avoid this mistake? Simple, use splash pages when marketing to potential customers. Your splash page could take those who show interest directly to your affiliate site after you’ve captured their email address. Of course, you must offer something of value for free in order to capture their email address. Once you have their contact information, you can follow up with additional contact.
  2. Complicated websites confuse people rather than attract them. If you use a splash page or website full of flashy banners and affiliate links, you’re asking for trouble. When promoting a product be sure to keep the process simple. Promote one product, not a dozen. Confuse potential customers and they’ll quickly lose interest. Once they move on, they won’t be back. Keeping the process simple is wise because an interested customer will always return to see what’s new. Furthermore, simple and uncluttered pages load faster.
  3. Failure to protect your affiliate links could result in loss of commissions. It’s truly a shame that we have to take this step, but the reality is there are those who gladly steal commissions that don’t belong to them. So what can you do to protect yourself? Though there’s no absolute way to prevent commission theft, cloaking and redirecting your links will help. How does cloaking work? Basically, you enter your affiliate link into the cloaking field in your cloaking program, and it will cloak or hide the affiliate portion of your link. Cloak your links and you'll have decent protection against commission theft.

So there you have it—three things with which you need to remain vigilant. Avoid those mistakes and you stand a better chance to succeed in affiliate marketing.

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