Jon Olson - The T.E. Guy | jonolson
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The Two Bees Of The Traffic Exchanges

Jul 27th 2010 at 10:35 AM

It's a very simple concept, these traffic exchanges.

I look at your web site, you look at mine.

Simple enough, yet 93% of all new traffic exchange users continue to fail at getting results from these decade old forms of web site advertising.

Problem number one! They are trying to 'sell' directly to other viewers. You see, let's be honest, we know what traffic exchanges users are here to do and they are here to get traffic to their own sites. They don't CARE what you are promoting and how much money that program claims to make them.

So knowing this, we should tackle this in a different way. Instead of 'selling' let's promote our selves. This is personal branding and the first of two things you should be doing in the traffic exchanges.

Get your face seen, keep it seen, be visible. For the faint at heart, this means you should be promoting YOU first. I know, it's  scary world but people will always buy, join and get referred by people they know and like.

The second thing you should be doing is building your list. You've heard it once, you've heard it a million times...The money is in the list.

And that's even more important in this form of advertising too. Get seen, get visible and people will start to 'join your list'. They will want to hear what you have to say, they will want to get to know you more and they will eventually BUY from you as well.

But the only way to do this is by personal branding and practicing list building.

If you are doing anything else in the traffic exchanges, I'm sorry to say, you are wasting your time. Practice the two B's (branding and building a list) and you will see results with your traffic exchange efforts...

And that's guaranteed!

Please to comment
Nov 8th 2013 at 2:06 AM by marty
Nice article,Thanks for posting it!
Jan 28th 2011 at 7:49 PM by DuckTraffic
So very true, Jon!
Aug 10th 2010 at 4:32 PM by soonerdad3
Great article and I can't agree more, branding has become the single most important way for us to promote online since it make everything unique to us even though a hundred people might be promoting the very same opportunity. Thanks
Aug 4th 2010 at 6:28 PM by philjansen
Thank you for the informative article Jon. God Bless!

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