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The Truth You Need To Know About Location Based Advertising

Nov 18th 2015 at 2:28 AM

Along with content marketing, location based advertising is perhaps the most ubiquitous platform right now in the world of marketing and advertising and everyone is supposed to have their unique opinions, ideas and beliefs regarding this. But the fact of the matter is that despite all the hypes and promises, location based marketing is still severely underutilized by marketers regardless of their shape and size. Every marketer or advertiser knows that mobile marketing is the future of advertising, but more often than not they are unaware of how to maximize the benefits of this increasingly burgeoning platform.

There are a number of reasons for which marketers are getting increasingly dependent on mobile advertising network and the first one of them is the fact that the industry is presently standing at the tipping point of consumer usage of mobile devices. Studies have shown that any average user now spends a considerable amount of time everyday, consuming data through their mobile devices but unfortunately the percentage of advertising budget that is spent on this type of marketing is still a lot less than what it should be. People now use their mobile devices more to go online than their desktop or laptop PCs and presence of a sufficiently robust mobile ad ecosystem for delivering legitimate content has also further boosted this tendency.

Even if you use the best mobile ad network for location based marketing of your business or products you need to understand a very basic thing and that is every shopper with a smartphone is not necessarily a viable prospect, regardless of their proximity to your store. By targeting the right smartphone users at the right time can actually lead them to the cash register sooner or later but targeting customers depending upon location only is hardly sufficient and advertisers focusing upon the location of the prospective customers must not overlook the most basic premises of good advertising and that is making the right content reach the right people.

According to market analysts and experts unless a location based advertising campaign for a brand reaches a penetration level of 50% or more, location targeting alone can mean that a lot of advertisement is delivered to people who are not the target audience and are actually wasted. For any brand that has a penetration level of around 10%, 90% of the impressions are potentially wasted if an advertisement is served to the entire audience in a given location, but in spite of this fact this type of mobile ad network is gaining popularity and are considered by many mobile marketers as a magical sales tool with the ability of flourishing their businesses almost overnight.

In order to get better results more and more mobile advertising network services are now targeting their advertisements based upon known data, which not only ensures that the messages are delivered to the right people but also makes it possible to measure the results. With this type of precise targeting of their audience, advertisers can obviously expect to see better returns on their investments and if you are looking for more information on this subject, visit

About The Author

D.Savery is well known for his article on the technologies. Through his article, he gives information about the latest technologies in the field of Mobile marketing. He always refers for the latest mobile advertising technology in America.

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