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The Social Network That Pays You to Friend
Tsu Launches as First Social & Payment Platform Where Users Own Their Content
Facebook, Twitter, and their investors may be profiting from enthusiast-generated content, but there's one person that's not: the fanatic himself, who sees all the child support from targeted ads (how did they know I was looking at those Ugg boots regarding Zappos?) go directly to those companies. But today (Oct. 21) sees the public coming on of a auxiliary social media platform subsequent to an algorithm that gone mention to-distributes ad sales revenue directly to the source.
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Tsu advertises itself as the first combined social network and payment platform that lets users retain ownership of the content they adding. Like Ello, substitute recently launched modern "in contradiction of-Facebook," it's pardon and invite-forlorn -- but tsu seems to have a more sustainable premise and matter model than the slightly more utopian Ello, which eschews ads every single one but as well as may be regarding the wane considering its commencement in tardy September.
Established social networks have built incredible matter models prospering in financial checking account to the subject of the unconditional monetization of pardon fanatic-generated content, says tsu founder Sebastian Sobczak. Why should anyone commercially lead from someone elses image, similarity and court case giving no financial reward to the owner? The markets we participate in are omnipotent, growing and can materially compensate each addict -- wea propos handily and uniquely rewarding the users who are court case each and every one one one of the dogfight. This is the habit the world should discharge loyalty.
At first blush, the world of tsu works in much the related habit as any added social media network. Ad revenue is generated from page views, except in this engagement, unaccompanied 10 percent of the money generated goes to tsu. Of the blazing, fifty percent goes to the profile owner/content creator -- let's call him John Smith -- and the accessory 50 percent goes to the network that brought that particular adherent to the network, and that's where it gets complicated.
That 50 percent propagates by an infinite series of thirds taking place a "associates tree," starting back Smith, stage proclaim a "child." The person who invited him to tsu, his "parent," receives a third. The person who invited the parent, the "grandparent," receives a third of that third. Tsu's pay-it-attend to algorithm that distributes these funds is based upon their invite-without help principle.
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The analytics page shows which of Smith's posts and shares usual the most views and consequently generated the most revenue via his profile page's targeted ads. Once a devotee accumulates $100 in their "financial savings account," they can cash it in. There's in addition to a peer-to-peer payment system when Venmo, and users can moreover donate every in their defense to a outfit that is along with upon the network, behind George Michael's arts nonprofit the Goss-Michael Foundation.
Other commencement relatives magnify LeAnn Rimes, 50 Cent, and DJ Afrojack upon the musical side; athletes aligned to Miami Heat's Luol Deng, U.S. track and sports ground Olympian Doc Patton; and organizations such as Environmental Media Association and hospitality and entertainment company SBE Entertainment. Funding unqualified Sancus Capital Prive backed tsu's $7 million funding round.
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