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Having worked in sales and marketing for most of my life, I have never experienced the joy I do now in the merchant processing field. If you need credit card processing equipment online or offline, contact me. My company runs specials all the time.

Because I love helping people obtain their goals and become successful, my approach to any prospective business owner is whether I can save them money and increase their profits. If I can do that, then I\'ve done my job.

One of my passions is blogging about social media marketing for businesses, particularly small businesses. I provide advice and best practices to help businesses understand the quagmire that exists on Facebook, YouTube and other social network marketing opportunities.

In my spare time I take stunning photos, and have been published by: CNN News, KMOV-TV (St. Louis, MO.),Discovery Channel The Storm Chasers, St Louis Bureau of Tourism Online Travel Brochure (2009).

Account Manager: Card Payment Solutions
Marketing Product Manager for SBCDO--Ameritech Yellow Pages
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Sales Representative--Verizon Wireless
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Any supervisor worth his salt would rather deal with people who attempt too much than with those who try too little." --Lee Iacocca, American businessman

The Salesmanship Factor

Jul 29th 2011 at 8:03 PM

Mastering the "art of selling" is simply knowing how to present whatever it is you're selling to the buyer in such a manner that they feel buying it from you will solve their problems or fulfill their dreams.

Anybody can sell anything to anybody. However, some things are harder to sell than others and require different kinds of presentations. Ultimately, to realize success you must make your "sales calls" or you won't make any sale. The more sales calls you make, the more sales you will make.


Make your sales presentation flow – anticipate any objections – and logically answer them within your presentation. Explain the benefits to be derived from ownership of your product or service, and then whenever possible, let your customer see or read of proof or testimonials from people who have already bought from you. The most important thing you want to do is to create the fulfillment they'll have as a result of buying from you. Stimulate their imagination, and explain to them how he or she can use whatever you're selling to their advantage.


Above all else, remember that people's wants, needs and problems are changing constantly – and that people are learning all the time – meaning that you must constantly be up-to-date with what you're selling, and improving your sales presentation.
The essence of marketing is achieving profits through customers' satisfaction. The customers of today are more informed and mobile. With their discriminatory sense of purchase and the existence of strong competition, it has become more and more difficult for marketers to satisfy them…to lure them to buy their products. Good customer relations have therefore become very important in achieving the purpose of customer satisfaction. Coming straight to the point, personal selling can be an important marketing tool for developing and maintaining good customer relations.

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