slbLocalMarketing
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The Potential Of Text Message Marketing On The Marketplace

Apr 18th 2011 at 6:54 PM

What are the 3 things people leave the house with in the morning? If you guessed keys, wallet and cellphone, you are aware of a trend that isn't ending any time soon...the use of cell phones and in particular, text messaging.

Some amazing stats:

  • It's estimated that by the year 2012, 10 trillion text messages will be sent and delivered world-wide.
  • Customer time spent on mobile devices¬† is rising faster than the time spent on any other form of media.
  • Over 250 million people carry mobile phones...this is 80% of the nations population...this is just America, world-wide there are 5 billion cellphones!
  • 4 out of 5 teenagers carry a wireless device and 57% consider their cell phone as the key to their social life.

So the question is as a marketer, can you see the potential of having a business that could offer merchants, businesses, clubs etc.  a way to bring in new customers via text messaging?

I want you to start "thinking mobile" as you walk down the streets and strip malls where you live. What if you could offer a program where a customer could text a keyword to a short code number and they could receive a coupon on their cellphone...are you getting it?

More soon....dream big!

Check out BoomText

 

2 comments
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Apr 24th 2011 at 8:13 PM by slbLocalMarketing
yup..a cup of dark roast! I have an appointment tomorrow with a coffee house manager to talk about text message advertising for his business wahoo!
   
Apr 19th 2011 at 6:45 AM by LonnieG
Don't forget the cup of coffee (or energy drink)! You are so right about the importance of the smart phone to most of us. Saw a statistic that only 20% of e-mails are opened while 80% of text messages are read! ~LonnieG
   

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