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The Masters Know Benefits vs. Features Of Your Promotion
In a previous article I discussed USP (Unique Selling Proposition) and its importance of successfully separating you from your competition. Which means more sales. Being able to know the difference between the features of the product like color and the benefit of what it will do for you or how it will make you feel experiencing it will make a huge impact.
The more you know your target audience the more you can relate to what benefits will motivate them to take the action you want them to. So you can see that it pays to research both your customers and the product very well.
The big mistakes I made at first was being bombarded with lots of offers. Then taking a bite, leaping before looking and not following through and researching and reading until I really understood the product. Save yourself some time and lots of money and research.
Follow me on twitter @LindaFausset for marketing tips and motivating quotes.
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