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The Importance of Shopify and Bigcommerce Branding to SMBs

Aug 1st 2015 at 8:15 PM

It is a known fact in today’s e-commerce scenario that multinational companies still got the huge chunk of the market share. This leaves small and medium scale businesses (SMBs) a small segment to divide among themselves in the market. Why this continues to happen? One word: branding. From Shopify to Bigcommerce Branding services has continually become a must-have for online businesses to be at par with the burgeoning number of online players nowadays.

Understanding the Concept

SMBs strive to have their presence be felt in the market. In the real world out there, it does not matter if you have great products or how intuitive your website’s design is. Your online store may have the smoothest checkout process and your sales had been coming at a steady flow. But you should ask yourself, how long will these stuff fare in a continually growing market?

For SMBs to thrive in a particular market segment, it needs to ensure a compelling and easily recognizable brand. This is where branding strategies come in. Shopify branding, for instance, allows a business to create convenient and compelling customer experiences in a consistent manner.  This manner helps to generate an increase in word of mouth recommendations and positive reviews which in turn, deliver positively increasing conversion rate for SMBs.

The Imprint of a Company

Try to observe multinational companies like Coca Cola. What do you see in their products? Even if you strip off a Coke bottle with all its labels and prints, the recognition level remains the same. Such is the essence of branding these days. Your brand represents more than just a visual representation of your business. It should lend a voice that deliver a clear message to a target demographic with a sense of hopeless anticipation.

Branding Tactics

Creating an imprint for your business can be done by building a sound reputation for your products and services within your target market—and this requires continuous work. Some SMBs rely on developing their website content and SEO strategies. In essence, this decade-old practice is indeed effective but, simply not enough. The need to infuse smooth persuasiveness while building credibility in the market requires some serious analysis and groundwork.


Indeed, branding a small or medium scale business is a serious undertaking. When done accordingly, a business can expect bountiful rewards. To ensure effective branding strategies for your Shopify business or any business for that matter, complement it with Shopify SEO tactics to get full metal results. In doing so, it is imperative to trust experts in the field.

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