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The Importance of Local SEO

Dec 12th 2014 at 2:24 AM

Local search engine optimization (SEO) is important, especially if you want to reach your nearby customers. Your business may have a national reach, but there could be an army of local customers who would use your products or services if they knew about it.

Local SEO enables businesses to optimize for a particular geographic location as well as a specific category or a family of services. Because it is highly targeted, It is also a niche opportunity that should be considered states

Reach Local Customers

Likely, you are aware that the search engine results pages (SERPs) are an important way for people to find out about your business. If you are competing on a national level that means there may be scores if not hundreds of other businesses that are doing likewise. Trying to stand out in a sea of competitors can be hard as well as expensive.

By pushing local SEO you can rank well in the SERPs for the same words you want to rank nationally. However, instead of a simple he word or phrase you would attach your city or region's name with that phrase to stand out locally. For instance, if you are trying to rank for “late model used cars” nationally, you could insert “Des Moines” before or after that phrase to find customers in your area.

Notably, more and more search engine users are accessing the Internet by means of a mobile phone or other handheld device. Because of that change the search engines also ask users to supply local information. With that information available, the search engines provide nearby businesses at the top of the SERPs. Your business can only be included if it is optimized for such devices.

Your Competition

When you optimize your website for local reach your competition that only changes. No longer are you competing exclusively regionally or nationally; instead you now optimized to reach people closer to you. This can be important especially if your local customer base is small and you want to grow it.

You also maybe surprised to learn how much people want to deal locally. Also, the people who are looking locally may be more likely to use your business, especially if they can stop by. Your over all search numbers may drop somewhat, but your customer base can grow as real customers step forward.

Increased Visibility

There's another benefit of reaching out locally. Where your business may have been mostly invisible to your areas’s business community, it may now receive new attention. This is important if you participate in local events and want to get the word out. Here you can generate fresh leads to tell people about your business.

You may also find that local members of the press or more at to interview you or run a story about your business if they are aware of your presence. Local SEO can help them find you and you can also tell them about what you do.

Reaching Out

Besides purchasing local pay per click ads you can tell others about your business through review sites such as Yelp. Also a local directory such as Google My Business is yet another way to get the word out.

Perhaps one of the best things about local SEO is that it is growing at a faster pace than national SEO. That's because it isn't so saturated and the local level typically offers more limited competition.

So, start your local SEO approach immediately to reap lasting results. You’ll get renewed visibility, new customers and the opportunity to help your business thrive in a tough economy.

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