Boon and a bane for the internet marketers worldwide, as Google reiterates the fact that it never ceases to evolve in spirit and functionality; For long, persistently changing and redesigning its systems to ensure top quality user experience, firmly making it priority number one, all the while keeping search engine marketers on a tight leash.
Though Google's past SEO redesigns, which included Caffeine that was launched in 2010, succeeded by Panda and Penguin, were all designed with intention of enhancing the search experience of its customers by taking the hardline approach against various types of spamming tactics that were being used by various online marketers. Hummingbird is more demonstrative of its extreme desire and hardline approach against spammers as indicated by its ultimate goal -organic and intentions based searching.
Google is calling The Hummingbird algorithm is the company's most recent (and possibly most advanced) algorithm hat was released to public amidst much hush in the month of August. The Hummingbird will take a search engine query using long-tailed keywords and attempt to understand the intention and context of the search, vastly different from its previous iterations where the keyword it self assumed the essence of the search.
Furthermore, Google is attempting to simplify the process of searching for its customers who are looking for specific results, and if Google's got the answer the need for anything else diminishes considerably.
The hummingbird project was hurried and pushed forward in part due to the rising use of mobile devices. Portable mechanisms of Internet access and the abnormal ascent of wearable computer gadgets like Google glass, smart watches have brought a renewed enthusiasm and urgency to the hummingbird project. With sales of wearable computers expected to grow exponentially in the coming years. It is expected that search engine and search engine algorithm will assume far greater importance in the future as multiple types of devices log online to extract and engage in digital content.
For firms that spend exorbitant amounts of cash to attract new customers and generate cashflow organically, the new hummingbird algorithm may be a bane and will definitely put them at a disadvantage. When competing against sites of similar budget and nature of products, in other words direct competitors, it will not be as detrimental but rivaling mega rich companies for traffic and exposure will be very difficult. Better yet the complete impact of the hummingbird will be better assessed once the wearable gadgets start to make their mark on the internet.
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