Paul Hines | paulhines

The Feedback Loop Technique

Jul 29th 2011 at 8:26 AM

I talk about a lot of Marketing techniques in my posts but believe me they're as much for me as they are for you. I put them in notepad and name them so I can go back and study them myself. The Feedback Loop Technique is a deadly tool to add to your Marketing arsenal and I'm about to show you why.

What it really is is a variation on the word of mouth technique that I swear by so much. I'm one of the most vocal Evangelists for my Multipure Water Filters I know but when I can get a customer to evangelize for me about Multipure all the better. Think about it, my customer is already buying my product and services again and again so obviously they like it.

Your objective using the Feedback Loop Technique should be to get them to talk about their positive experiences with you and the product. This gives you the double benefit of already having a customer and future sales they'll create for you. Now this customer that evangelizes for you could very well turn out to be a customer that costs you money but if you keep them happy they have the ability to create 5 more customers for you which makes it well worth the investments.

My sponsor uses the Feedback Loop Technique to perfection, she may offer free shipping or something extra that she can afford. But you have to be extremely careful with this technique because you can fall into the favor after favor loop with a never ending stream of requests for the hook-up deal. If you fall into this trap you could price yourself right out of business so be careful.


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