John Bell | insidmal
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The Birth of The L Team

Oct 22nd 2010 at 11:04 AM

The L Team is a sales team I created to help you make money online selling the top affiliate products using our Unique Layer Method.  I will get in to what all that means in a future post, but for now I wanted to give you all some background on the creation and evolution of The L Team.

This post is really long winded, so I hope you are ready to read!

I’ll start you off with some background, I’m John Bell, I was a manager at Wal Mart for 6 years and went to college for Multimedia Design & Production, while also studying Computer Programming, Networking, Sociology, Psychology, Theology, Fine Art, and Visual Studies. I founded Insidmal Design in January of 2008 with the purpose of providing quality affordable web & graphic design, and marketing solutions.  I quickly discovered a great need for this resource in the online affiliate marketing world where marketing websites, and designing lead and capture pages were some of the largest lead generators used in that field.  I began creating projects for clients, and released a few of my own tools through the Insidmal Design Affiliate Marketing Toolbox.  I taught myself PHP and MySQL and began to sort of experiment with how it works in creation of the toolbox.

A lot of my clients and relationships I built got me involved in some Affiliate Marketing products, If you would have asked me about this sort of thing a few years ago, I would have laughed and said no way, that no one ever makes money on those things, but I learned otherwise.

When the recession started to hit the US Hard, it definitely was effecting me.  I lost my job as a Manager at Walmart, and a lot of my clients started to cut their marketing budgets, and started putting off their web development projects, my profits began to drop.  I began to cut my prices to try and increase demand, but it got to a point to where I was working hard I couldn’t work fast enough to make enough money with the projects, and this is when I turned to Affiliate Marketing.

I discovered traffic exchanges, and used them as a way to begin promoting my own splash page designs which I tested and tested and tested to increase conversions, already having handled marketing and social media accounts for clients in the past, I knew exactly how to sell my affiliate products using a variety of mediums, many of which had little to no cost for me, since I was doing the work for myself instead of having to pay someone to do it for me.

I had began to become successful online, I had generated as many as 70 direct referrals in some of my products I was reselling, and they would grow, but not nearly fast enough, it seemed that even though I knew what I was doing, the people who were purchasing my affiliate products did not, and many would struggle to make sales on their own and eventually would quit, it was a full time job to simply just maintain 50-100 subscriptions in my products to keep income generating for me.  It wasn’t enough. This is when I discovered Team Builds.

Before I go on here, I’m going to let you know that I am not going to mention the names of any other team builds because some seem to get a little angst ridden when you talk about them, though personally I find that criticism is an absolutely necessary tool for growth, apparently some do not agree with me, thus I will try to leave any names out of this.

The wonderful part of being in a team was that we had one of the absolutely most powerful resources available.  Each other.  Some people, like myself, had a lot of experience in marketing with Social Media, or traditional CPC/CPM methods of marketing.  Other members areas of experience were with writing articles or blogs, which was something I was just beginning to develop.  Some members excelled at list building, and using safe lists to advertise, both something I didn’t really use outside of my primary business to send notifications to members.  The key here is that everyone involved is working together towards the same goal, and the Team created an environment where ideas could be exchanged, developed, and grow.  In addition to sharing person growth, the teams also shared sign ups.  When you have 100, 500, 1,000, even 5,000 people using their areas of expertise to recruit sign ups for your team, it grows and gets big fast, you can generate dozens of sign ups per day your products, as you share them with your team mates, it really caused large and fast growth in my affiliate products, as well as better retention because they also shared a forum for learning to recruit, and the current member base could help them develop their skills.

There are two very different ideas when it comes to Team constructs, and they both have positive and negative aspects that motivated me to try and attempt to create solutions to the standard problems, and thus The L Team was born.

The first construct that I personally encountered was a spill over based team. This sort of team everyone signed up in a forced matrix under the same person and filled nice neat little rows in the matrix, it was a great Idea at first but the flaws quickly became present.

It worked great to fill the first few layers, and everyone got a down line in their products quickly and evenly, seems fair, right?  Well it quickly becomes unsustainable in that it gets too big for it’s own good.  You fill a level of 5, then for each of them to get 5 members, you have a level of 25, well that seems easy enough, working as a team. After that you need a layer of 125, ok, a little more difficult but not so bad because you have a large member base recruiting.  Now you end up with a layer of 625.. a little more difficult still, but manageable. Now is where it gets to be too much. The next layer you would need 3,125 more members to get those 625 to break even. This is a serious problem.  After that level of 625 people was filled, in total you had 780 members. Only 155 of which had down line members, and of those, 125 of them were merely breaking even.  This construct is unsustainable and will ultimately begin to crumble.

The issue is that people were not rewarded in any way for activity, and also you are losing the part of the team that makes it work by recruiting together.  People who were working hard to recruit were taking a place right next to people who didn’t lift a finger. You have a member base that is making money without doing a thing to help the team, and a lot of members who will have to wait forever to even get their down line members, and most of them get tired of waiting and quit, so in fact a majority will never even see a dollar of profits, let alone break even. This method is doomed to fail, every time.

The alternative method had been around for over a year, and was still going strong.  It was using a rotator, what this would do is instead of giving all the sign ups to one person and letting spill over fill it out, a sign up rotator gives people a set number of direct referrals, then rotating to the next person in line. Now using the same matrix, 5x, you can say for example each person gets 5 direct referrals before it moves on to the next. So Lets say you start out and you get 5 referrals, Person A, B, C, D, and E. Then you are done, now person A gets 5 referrals, then person B, C, D, and then E, and then A’s 5 get 5, and it just continues.

This prevents it from getting too wide because each person is literally guaranteed their down line. The issue here is that it can also get too big, and you end up having to wait and wait and wait, it CAN (not saying it does, I have seen this work for over a year with some teams) also though get too big and get to a point where it takes so long to get your turn in the rotator that you have spent more than you could ever gain.  Also the same problem of before begins where one person is promoting for 1 hour a week, while another person is promoting 6 hours a day, generating tons of sign ups for the free loaders.

It become instantly clear to me that the sign up rotator was the only way to do it, it was the only method where you could actually guarantee sign ups, if you did the spill over method in the first example, and for some miraculous reason you did get the 3125 members, well now you would need another 15,625 people to join just for them to break even. There is no way that is ever going to happen, the majority of people will not make money, and not only that but those that do will be sitting there earning money off of the hard work and promotion done by people who are working hard to move that rotator fast. It doesn’t work, and it isn’t fair to people who really put in the effort.

Ok, so the sign up rotator was clearly the way to go. But what about the people who didn’t promote? We needed a way to to reward those who are really pulling in the people, those who are spending the most time promoting and gaining team members.  Easy fix.  This was the birth of our Point System.

In The L Team members get points for a variety of methods.  Most teams keep track of only traffic exchange page views. And although this is a tried and true method, some people have much more effective means of promoting then simply using Traffic Exchanges.  I decided we needed to expand on this. In The L Team I wanted people to get points for all kinds of promotion, so now they get points for tweets, for sharing on facebook, for writing blogs or posting articles, and of course for traffic exchange views, but the most of the points they get from sign ups.  Some people are better at just talking to people or emailing with them, and what it really comes down to is not how many people you can get to click right past your splash page, but the thing that keeps the team going, are sign ups.  Members get a majority of their points from conversions.  Using all these ways to earn points, members are given a wide variety of methods to earn points, not necessarily just clicking away on traffic exchanges.  Well lets say your expertise though IS traffic exchanges and you are a master of creating high converting splash and landing pages.  Great, lets reward you for that.  Our members who make excellent team splash pages will earn points when the pages are used by other members, rewarding them for their time and effort spent on their work.  So lets say Tim makes an awesome splash page and Sally wants to use it.  Well not only does Sally get points for using it, but Tim gets some points too when Sally uses it, to reward him for his efforts.

So we have points, everyone is earning them all which ways, awesome.. but who cares? I have 180,000 points, and Chuck has 2,000 points, I’ve spent all this time writing articles, surfing traffic exchanges, and publishing the site to twitter, while Chuck has surfed traffic exchanges when he gets around to it.. why should I be spending all this time and effort when I’m going to be placed right next to Chuck Anyway? This was one of the biggest problems I saw in teams, and our point system was aimed to fix it.

Instead of our Sign Up Rotator being based on when you signed up, the order now is based on how many points you have.  The hardest working team members now get their sign ups first and get the benefits of early and larger down lines, while those who think they can just skate by without contributing anything, get exactly what they put into it.  Excellent, that solves that.. but what about when the wait time gets to be really long?

We also devised something I call a Sign Up Share. These are additional income streams designed to benefit new members with long rotator wait times. These products are generally less expensive, and also offer a smaller income opportunity then our primary offer. The sign up share is not based on points, but uses a different style of sign up rotator I devised. This sign up rotator gives members with the smallest down lines, the first sign ups. This way when a new member joins they can choose to sign up for a sign up share product, and begin earning commissions on it much faster then they would the primary product. This will help them begin to get in some profit and offset some of the costs of the primary product while they earn points and work their way up the primary product rotator. These sign up share products are also advertised to non team members, so our members down lines can begin to grow organically in these products also.

You are probably wondering where the whole Layer thing comes in, I haven’t said anything about what the Layer Method means.  Well when you think of a team build you think.. who’s making the money? Well it’s the person on the top of the matrix. The higher up the person is, the more people that are below them, and even though they are being distributed fairly by the rotator, there is still the bottom of the matrix, holding up the top.

Well what I haven’t told you is that this whole time that people have been joining, they have been put into different layers (groups).  The first 200 people were Layer 1, the next 200 were Layer 2, and so on and so forth, every 200 or so people forms a new Layer.  Now when there are more people holding up the bottom then are making profit in our primary matrix, well.. we flip it over.  Now those who have been doing the very important task of holding the bottom of our matrix, are now at the top of a new one, and those who are at the top of the old one making lots of profit on our primary product, are now going to hold up the bottom of the new matrix, so now we are all in profit, and as we continue to grow and expand and that matrix gets large and there are new members who are holding it’s bottom up, we can flip it again.  The great thing about this Layer Method is we can use our layers of members and apply them across multiple matrices and multiple affiliate products, essentially cycling everyone until everyone is at the top of a matrix.

So what about that problem again of people who stop promoting once they finish their rotator position?  Now even though we are flipping the matrix, it is still the top point users who will get the referrals, granted those might be the top point people in Layer 10 first, then Layer 9, 8, etc.. what about people who just blow through and get tons of points their first 6 months and get a huge ranking that no one else can top, you would think they could just stop promoting and always sit at the top of the matrix.  Yes, that could be a problem, only to keep this fair, every team member will lose 10% of their points each month.  All current members will still be in proportion to each other, it’s not going to change the rankings by doing this, but people who stop promoting and think they can just sit at the top forever without promoting will find themselves losing points and moving down the list while people who continually to actively promote will surpass them in points and earn their rightful positions at the top of the matrix.

To find out more or to join The L Team, visit us at http://www.thelteam.com

When I formed The L Team, those were the ways I found to solve a lot of the common problems I see with other Team Builds, what do you think of this plan?

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