Mal Tindle | maltindle

The Best Internet Marketing Techniques

Jul 24th 2011 at 5:20 AM

Internet marketing has many advantages especially if you have a home business.  Thousands of articles have been written on this subject but we should take a wider approach to all types of marketing.  Even the best home business ideas still need to refresh/adapt and test all types of advertising.


You want to make sure that you are always aware of the latest techniques of course but you should also be familiar with some of the older ones that have already been successful in marketing.    The big difference with Internet marketing is that when you advertise online your advertisement will always be there around the clock.


This can be very different from advertising in other perhaps older methods.  If you run an ad to sell perhaps a physical product or maybe one of the many home business services out there, it is often only there for a certain period of time. Once your advertising campaign ends you then have to rely on your customers remembering you and coming back.  This is a very hit and miss approach so traditional methods would be to start anther campaign at more expense and hope for a good response.  With Internet Marketing, once you put something out there online it will be there for a very long time.


If you know of an existing business that is particularly successful you might be able to explore the techniques that this company has used.  This is a great way to find techniques that are out there and working.  Some of your rivals might be using a great technique and this might be something that you can benefit from as well.


As previously mentioned, a traditional ad campaign can be expensive but with Internet Marketing you only need to build a list of interested or existing customers and an easier means of keeping in contact with them.  Email marketing is something that you can easily use for this purpose.  When you use email marketing you will be able to offer a newsletter or other promotions to help keep your business name fresh and to keep in touch with your existing customers.  You can offer information and also promote your business.


You may have lost touch with some of these customers so when you run an email campaign, these customers may well have lost your contact information and be delighted to here from you again but the main luxury on an email campaign is that it is free.  Sending regular emails (not too many) is a great way of keeping in touch with your list. 


The best homes business ideas on the Internet use this approach but you will find that there are many techniques available.  You can use a combination of different marketing techniques and test your responses so that you can change what isn’t working and develop what is.  This can really change the way your business operates.  You can increase traffic which is of course the whole point of Internet Marketing, to get more people to your site and increase your business turnover and profits.

 

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