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The Art of Giving Corporate Gifts

Jul 10th 2010 at 10:47 AM

Even if you are not making a huge error that upset folks sufficiently to get you thrown out of your job, you'll want to use a liberal serving of discretion if you want to hit the mark with your corporate gift giving program. There is an art to efficient gift giving, so contemplate these following points before you go ahead with buying anything:

The Presentation. The most excellent gifts are those that come from the heart and soul and you can tell there's been a lot of thought put into them. Explicit care should be taken in getting the gift prepared and in making the presentation just right. Spend some money and put some thought into discovering some really nice wrapping paper, and take the time to write a card by hand, to go along with it. This maybe as essential as the gift itself, since your words will show your intentions and your feelings. Think if you should  mail the gift or present it in person. Mailing can reduce any potential feelings of obligation in your direction on the  part of the receiver, and it may probably make that person's totally normal day turn around and become sunny and bright. If its the individual's birthday, it might work in your favour to mail your gift to their house address. 

Your Recipient's Personality. It's good if your gift has its own personality, however its better and shows more concern if you have considered whether or not the gift reflects the character and interests of the recipient. Is she a car fan or a horse riding fan? Is he obsessed with cricket? What's her favourite color? Try to find out these sorts of issues tactfully, because it is going to give the impression that you have put time and thought into understanding their interests, and that you simply care about them.

Is It the Right Sort of Gift for that Individual? Take care that your gift is appropriate for the kind of business relationship you've got with that person. This has a lot to do with the closeness of the relationship and doesn't concern the cost or the appearance of the gift. If a client appears reserved and businesslike, don't  try to flatter him with a flashy, inapproriate gift. It could possibly backfire. With a brand new relationship, don't get too personal or too lavish with the gift. Simply give on speical occasions only. You don't want it to appear that you are giving a kickback to your recipient either. 

Customizing. To customize or not to customize, this is an important question. For many companies customizing gifts keeps the corporate identify fresh in the minds of their recipients. When the gift is a useful one that can be used every day - something such as a calendar, or a business card holder, or a key chain, this amounts to free day by day advertising.

However, there is the chance of you being tasteless, don't forget. These items may make a fantastic business presentations in the right settings, but customized gifts could never be considered personal, deeply heartfelt gifts. Typically, keep away from obvious self-promotion when giving expensive gifts or any time when you want to give the impression that it is coming personally from you.

Timing. The most popular instances for giving, in fact, are obvviously the holidays. But the true champions of corporate reward giving know that there are many more occasions in a yearthat can have a profound personal impact on the relationship if you give a gift. For example, birthday presents are sure to impress, since they show that you've bothered to find out a thing or two about the recipient. Other outstanding dates, such as the anniversary of a new job, or the day you initiated a business relationship with that person, may be good occasions for a gift. You should remember and make a note of such events and it is also great promotion for your company; also  the birth of a baby, or the completion of any ongoing project. Whether you stick with established holidays or occasions, or you find out more and get into the private life of the recipient must be determined by the characteristics of the relationship. But it might be presumptuous, and even intrusive, to give your gift on the wrong kind of event. So do put some thought into your corporate gift giving. 

Take a look at my website for some gift ideas.

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