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Surveyed Leads - What You're REALLY Paying For!
Oh where, oh where do I even begin on this subject............. first off, I just want to let you guys know that the opinions and views expressed in this article is my personal voice so don't go off the deep end and try to hunt me down and blah blah blah because it will make you look bad,not the other way around so lets get on with the show.
What is a lead? well when you type that question into google you will see a result from wikipedia that define a lead as this "the identity of a human or entity potentially interested in purchasing a product or service". Since we have defined what a lead is, its safe to assume that we all know why we need them and where they come from. There are many forms of businesses that need leads, such as insurance agents, real estate agents, car salesman, AT&T (Lol just kidding..... but don't they call the heck out of you anyway?). For now we are only going to focus on home based business leads since most people purchase them time and time again with hardly any results. Home based business leads are particularly generated online because there are thousands of opportunity seekers searching everyday for the company of their dreams to come and save them. Leads are captured with catchy splash pages and baiting advertisements, but what are YOU really paying for? lets dig deeper.
Lets face it we all need leads if we are to move our business forward and grow, for without them our business will sink faster than the titanic and thats where lead selling companies slither in. There is only one way to say it but, the lead selling companies are scammers and BUYING leads is a scam period. Now wait a minute, before you roll your eyes, suck your teeth, curse me under your breath and swear me up and down that I don't know what I'm talking about, become a critical thinker and analyze the information and personal examples I'm about to give you and make your own conclusion. Over the past year and a half (going on two years) I have been purchasing nearly every type of lead under the sun such as opt-in mlm leads, so called "exclusive" leads, and please don't get me started on "real time" leads. Buying those leads is the biggest mistake I and countless others have made because there is no quality in those leads whatsoever and yet they tell you its the best.
I purchased a small batch of exclusive leads for $3.00 per lead and they were supposed to be people who were looking for specific info from your company only. I started to call them one by one and out of 25 leads at least 11 of them had bad phone numbers, about 7 or 8 NEVER answered their phone or call you back, and the 5 or 6 I did get a hold of were EXTREMELY irritated because they have been contacted at least 15 TIMES by other mlm'ers from DIFFERENT companies. Now wait a minute, aren't exclusive leads super fresh and exclusive only to you? so how is it that five or six people were contacted 15 times? because they lied. I purchased a batch of real-time leads thinking that would be the answer because as soon as they fill out the form the information will be passed onto you right away guaranteeing their freshness right? WRONG!. I sat at my computer watching as the FRESH leads were pouring in, so I would call some right away trying to catch them while their mind was still fresh.
What happened? you guessed it, more wrong numbers, email addresses that didn't exist and the biggest shocker? one that actually answered the phone and said she'd filled out the form more than 2 MONTHS prior to my phone call, so what does that tell you. This information is supposed to be verified (Lie #1), goes through a filtering process (Lie #2), and totally interested (Lie #3). People fill out lead capture forms months and years ago and their name is still being sold off to some poor soul that parted with his or her money. I'm a prime example, I still get calls to my cell phone everyday from something I filled out at least 2-3 YEARS ago and its annoying as heck. So the next time your cold calling and your wondering why people are so rude, cursing you out and hanging up in your face please remember that these people have been contacted at least 20 times before you came along. For those reasons you probably will never have quality mlm leads, or prospects ready to sign up in your home business, paying attention to your presentation, or keeping appointments to follow up.
You can not build ever lasting relationships with those leads because they are not targeted leads. There are ways to learn how to create your own opt-in leads for your income opportunity with very little to no money coming out of your pocket. When you advertise yourself and do it right there should be very little objections coming from your leads, they'll be ready and willing to listen to your conference calls because all they want to know is can I do this? will I make money? and can you help me?. Now you have some superstars who think they can work leads and make it to the top, they probably could but it won't last long because buying leads is not duplicatable. Stop buying leads and learn how to create them yourself here.
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