Super bowl 2013 – How is it related to social media?

Apr 29th 2014 at 11:54 PM

Super bowl 2013 broke the television records. The event focused mainly on football, Beyonce and power shutdown stole the show. Bluefin Labs has said that there was a record of 30.6 million comments made on the different social networking websites such as Facebook, Twitter and GetGlue checkins. The part-time show that had been dubbed by the fans produced 5.5 million tweets. This was the second most talked about moment on Facebook, after the success of Baltimore Raven.

Instagram reported more than 200 photos each second was posted of Beyonce at the set. This consisted of the hits like “Halo”, “Crazy in Love” and “Single Ladies.” In spite of rejection of a gathering, it was pointed out in the social discussion when Beyonce had appeared with her previous band mates from Destiny’s Child.

The “Bootlyicious” trio had been the most talked about moment on Facebook with nearly 257,500 tweets sent every minute when Michelle and Kelly joined Beyonce the performance. When Beyonce finished her set, the users of Facebook declared she had “killed it”. It was a declaration that jumped over 40,000 percent after the thrilling part-time show. If you want, you may go through stan softech website to know more about it.

There were many users of Twitter who joked that the strength of Beyonce’s show caused the third quarter partial shutdown in Mercedes-Benz Superdome. Above 231,500 tweets were sent every minute as the Baltimore Ravens and the San Francisco 49ers remained on the field for the play to start again.

In spite of a late comeback effort by the San Francisco 49ers, the Baltimore Ravens still remained at the top in order to win the game. They even remained at the top of the discussion on Facebook. There were over 183,000 tweets every minute on Twitter as the Ravens rejoiced the performance of Beyonce.

Super Bowl MVP Joe Flacco was amongst the famous players on Twitter and Facebook. Ray Lewis and Jacoby Jones were also with him in the team. Colin Kapernick, quarterback for the San Francisco 49ers, smoothed out the top four. Although Ravens coach, John Harbaugh had won a Super Bowl ring, San Francisco, his brother, won the social media competition, with 98% more revealed in comments and posts on Facebook.

Dodge Ram’s “God Made a Farmer” was very popular amongst the commercial, with mentions of “farmer” that increased by 1.8 million percent while the advertisement looked and cites of “Dodge” jumping to 151,000 percent. Taco Bells “Viva Young” commercial demonstrated old living residents who were sneaking out for one night of wickedness at Taco Bell. After commercial aired, the fast food chain had jumped to 140,000 percent, thus making it to be second most conversation about commercial on Facebook.

Some commercial celebrities are Seth Rogan, Tracy Morgan, Amy Poehler, Bar Rafaeli, Paul Rudd and “Gangnam Style” rapper Psy. However, none of the most popular commercial celebrities on Facebook had great names. Both Facebook and twitter did a lot of contextual marketing in the super bowl 2013.

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