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Stop Recruiting and Start Helping
What have you heard about starting an on-line home based business? Copy and paste, promote and you'll make money, right? Have you tried that approach? If you have been in any traffic exchange or traffic builder site lately, you will notice that EVERYONE is trying to shove some different opportunity down your throat or wanting you to join them in the latest and greatest opportunity. Have you fallen for any of the hype yet? I suspect that you haven't and the biggest reason is, no one likes to be sold. It's a fact that too many marketers have been burned or disappointed in the past and so they are skeptical of anyone trying to push an opportunity on them. Which leads me to my next question, How can you start and run a successful on-line home based business with all of the NOISE out there?
The answer is simple, STOP Recruiting!
Your message will get lost in the constant noise of all of the HYPED up latest greatest opportunities. So how do you get your message in front of your prospect? You have to create value in your message and establish in your prospects' mind that you are the "Trusted" source for information and guidance that they have been looking for. You MUST provide valuable, proven content that solves a problem for your prospect.
Think for a minute about the best business owner or manager you have ever worked with. What character traits did or does that person display on a consistent basis? Leaders do a couple of things very well:
1) They create an environment where their team members can grow.. they create stretch for their people that challenges them and makes them better
2) They position themselves as an authority that their people look to for guidance and direction
"You must become that kind of trusted leader for your prospects"
Becoming a leader for your prospects means that you are a problem solver and you are constantly providing them with information that helps them achieve what they want to achieve. Start helping your prospects with what they need to be successful and they will follow you.
Referring again to the leader example above, Do you think that your favorite manager knew everything? No they didn't! BUT they were either really good at thinking on their feet or they were tenacious about going out and getting the knowledge they needed to be more effective leaders. So how do you establish yourself as a leader? You must align yourself with a great mentor or you have to go out and get that knowledge for yourself. I would submit to you that the latter example will be a painstakingly long process full of trial and error.
The good news is there ARE some really great leaders in the internet marketing profession and you can learn what you need to be successful from them. Does that mean you are going to be able to follow a guru and be the next greatest thing to hit the internet? Unfortunately No, BUT you can shorten the learning curve and start or correct your internet business using their proven methods. Knowing that you are not an EXPERT, What will you do differently TODAY?
The easiest thing you can do is start sharing your story with the people you meet on-line. Give honest reviews of the tools that have helped you the most or the least and explain why. If you find a particularly helpful tool, share it. The most important thing you can do is INVEST in your own education. The more you know, the more you can share and ultimately the more valuable you are to those you wish to lead.
To learn a little more about the mind-set you need to be successful in your own on-line business visit my blog for a FREE copy of my ebook "Think and Grow Rich for Entrepreneurs" CLICK HERE
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