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Some easy tips to increase Facebook reach for business

Jul 3rd 2015 at 4:29 AM

With the enhancement in the security features the algorithms of Facebook has changed that makes the content harder to show up in feeds of others’ wall. The probable reason for this may be the prevention of accounts from spam and invaluable content or increased amount of data on Facebook. This can also be an effort to make people pay for promoting their posts and ads.

But let Facebook be smart; we would dig out the ways to expand the Facebook reach without spending an extra penny. With the tips and tricks shared below a powerful Facebook campaign can be run successfully.

Create Engaging Content

Good quality content is always a pre-requisite to increase the reach and engage more and more people into the post so that they can end up following you and be your fans. Re-sharing old good stuff or generating fresh and relevant content that is capable of being viral can get you success in facebook, no matter how the facebook changes its feeds showing criteria.

Link to/embed appealing Facebook posts

Some posts have the content that has the power to grab the attention of the audience. A post that has generated a lot of likes and comments and that started a sort of conversation is needed at this time to be reposted; Also, share that post on other social media platforms like twitter, Google+ etc and encourage people to participate in the conversation. Also it can be embedded in the blog so that people do not need to leave your page and a good traffic is generated.

Keep commenting a lot

Story Bumping is not only meant to get comments from fans but it needs commenting from your side too. Scroll down your timeline and get back to the conversations which are left unattended or in middle of a conversation previously and reignite the spark to a probable post bump.

Keep in mind that asking distinct questions and mentioning people’s name in comment encourages them to reply.

Inherit reach

If one post gets a lot of attention of users then according to the Facebook algorithm, the next post would automatically end up being shown in lot of News feeds of audiences.

A post with important information can engage a large number of people and that increases the chances of getting higher organic traffic on your account and therefore your business. The content like infographics, with appealing title or entertaining stuff is more likely to get better number of views.

Start a Facebook group

Start and advertise a new group on Facebook that prevents facebook to limit the reach of your post within the group. That will give an opportunity to be heard by interested people and a captivated audience can be created.

To avoid long-term marketing expenses or to grow an ongoing discussion or to promote your blog, groups can be extremely effective and sort of a risk-free medium, as most of the big social networking sites provide group facility.

The following tips can be helpful in running a group successfully –

1. Invite people to join the group.

2. Give other good members administrative rights.

3. Encourage people to contribute in the group posts.

4. Share group posts on your wall also.

5. Discuss controversial subjects to grab attention.

6. Publish case studies.

Along with these tips liking others’ posts and sharing news also gets good response. There are certainly more ways to get facebook profile boosted and grab more audience. Do not hesitate to share with us.


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