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Some Crucial Event Marketing Strategies From The Experts

Nov 10th 2014 at 10:00 PM

Memorable events require out-of-the-box thinking and using every tactic up your sleeves to make the customers dance to your tunes. Event marketing companies never play by the set rules but do a prior study of the market to ensure the best results from the arrangements.

Here are some strategies that may prove helpful.

Create events within the existing ones

Direct one-to-one engagement of customers requires quality interactions possible through organizing events within events. This allows you to teach them everything relevant about your products or services in a way that appeal. Video arrangements with on-show games as truth-or-dare questions and fantastic freebies are sure to attract attention big time. Participants need to have fun and that's your marketing mantra. Do you know why people attend such events? It's mainly to have new experiences. So, give them that and everything else will follow.

Real-time tracking and GPS use

Top-of-the-line experiential marketing companies understand the pulse of the customers. GPS tracking mechanisms allow you to network multiple events and give customers new experiences they crave. Participants will be able to view the happenings in other places in real-time and watch firsthand what's happening elsewhere regarding a particular brand or product. This way you are able to make connections between completely different communities at varied locations leading to huge marketing benefits.

Add a completely new dimension

Augmented reality, projections, and 3-D technologies are much more acceptable among people than ever before. So you can use them to the best effect and bring a completely new dimension to the way you market events in modern times. Latest technologies are easy to use in live, open spaces and allow you to implement them in project demonstrations. Through ingenious use, marketing specialists can manipulate QR Codes for natural interaction. Projection mapping over buildings is a new age marketing method different than your traditional events but many times more powerful.

Social network for exclusivity

Nothing works better than freebies and rewards. Now you can announce them in real time to your fans on social media sites such as Facebook. This is a fantastic way to market your upcoming events and encourage maximum participation. A premium, direct rewards, or prizes for product exposure are a great way to go. Some of the offers that you can give are free T-shirts, parking space, or a chance to meet DJs or musicians. Event marketing through social media tends to give immediate results making it a powerful tool in the hands of marketers.

Use multiple mediums for best results

You don't need to stick to a specific medium in order to get the results you seek. Mixing and mashing everything up is the need of the hour. Today, creativity and technology almost go hand-in-hand with various brains working together to create the results satisfactory to everybody including the end users. You can use the same strategy during events marketing and make the best brains come together with new inputs to ensure that the outcome matches your expectations.

About The Author

Clint Barton is an event marketing expert and is known to offer some amazing tips on the subject for the general public in the many informative articles that he writes. He recommends as the best service provider to trust with all your event & experiential marketing needs.

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