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2 years ago
Social Networking - Is Quantity Better Than Quality?
Is quantity better than quality? What exactly do I mean by this question? Let me explain. In the field of social networking there are two common points of view. The first field of thought is you should make as many contacts as possible, no matter what it takes. If this means you have to open multiple accounts on places like Facebook and Twitter, then by all means do it. Collect as many friends and acquaintances as possible. It is all about the numbers. The second point of view differs considerably. Here you should focus on branding yourself. Build a contact base of quality followers who know who you are and what you are about. You still want to increase your number of contacts but you want them to seek you out instead of the other way around.
This is what I think. Both point of views are correct. You need to build a large amount of contacts but you, also, need these people to want to know you. Is it possible to accomplish both goals? I think it is very possible. Social networking today, for business purposes, is about marketing yourself to other marketers. Everyone I meet on Facebook or Twitter has a link they want to send my way. You will need to become familiar to these people. In other words, you will need to brand yourself. At the same time, you will need to increase your contacts.
From my personal experience, you can grow too fast. I was told to get out there and start marketing everyplace I possibly could. Get my name out there as often as possible. Great idea in theory, but there are only so many hours in a day. I have found, for myself, I am unable to keep up with multiple accounts from one social media site. Sure, there are ways to automate your posts but, to me, that completely seems pointless. I mean, you are supposed to be making contact with people. Social networking is the name for a reason. It's not called robot posting or auto responses.
Because of this reason, I have recently closed several accounts. I did not feel I was giving quality to my followers or friends. I was posting but not interacting. I truly want to interact with people. I want to social network. I want to get to know you and you get to know me. For me, that is what social networking is all about. So, If I have to choose, I rate Quality more important than Quantity.
In my blog I try to explore different marketing techniques and tools. I do my best to keep it simple and easy to understand. I want to help others be able to easily succeed on-line. http://catherinedwhite.blogspot.com/
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