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Skillfully and Logically Expose Your Articles to a Hungry Market

Nov 25th 2010 at 10:12 PM

Copyright © Mike Johnston

Article marketing is one of the most consistent forms of marketing online. This form of marketing is consistent, in that, it hasn’t really changed much from its start. Article marketing is roughly the same today that it was ten years ago. Because of that fact article marketing offers something that other forms of marketing don’t, namely, long-term stability. So here are some questions for consideration. How can you use this consistent form of marketing to your advantage? In what ways can you present your articles in a skillful, logical, yet appealing manner? Let’s delve into this topic, shall we? Following are some tips, tricks, and techniques that you can use in article marketing.

Have your ultimate goal clearly in mind. Before you can write effective articles, you have to clearly understand what you intend to accomplish. Take the time to give this careful consideration. Ask yourself, ‘What is the purpose of this article? What is my ultimate goal? Is this article hitting the target?’ Those points have to be clear in your mind in order to skillfully convey a logical message to your readers. You’ll achieve your goal only if you connect with your readers. Your readers have to be able to see how your articles relate to their market.

Circulate your articles throughout your market. If you’re to effectively use article marketing in your business, then you need to expose your articles to your market. There are various ways to do this, and listed here are a few of the best ways.

  • Post your articles in article directories
  • Post articles on your blog
  • Tell your Twitter and Facebook followers and fans when you post a new article
  • Email articles to your list

Doing those things will assure a wide distribution of your articles. People in your market who hunger for information will readily devour your articles.

Use articles to build your list. When your articles connect with those in your market, they’ll eagerly look forward to more information. Make sure you provide a means for them to opt in to your mailing list. This provides a systematic way to get your articles to those on your list. When you draft a new article, you then simply email blast the article from your autoresponder to your list. In turn, you stay connected and keep your readers engaged.

Plan a series of connecting articles. At times it’s good to put together a series of articles that logically connect one to the other. This is a nice way to keep your readers anticipating your next article. You might, for example, present “part 1” closely followed by “part 2” and then “part 3.” Just an idea, but you get the picture.

Make sure the search engines find your articles. In order to enjoy wide circulation on the Internet, your articles must be search engine compatible. Following are some ways to make friends with search engines.

  • Use popular keywords and keyword phrases that are being searched for on a regular basis
  • Point to where your articles are located by posting comments in forums and on blogs
  • Ping your articles for greater exposure by using pingomatic or something similar. You can learn more by clicking here.

Applying those methods will get the attention of search engines and increase article exposure.

Be Consistent, Persistent, and Patient

Article marketing is truly a great way to brand yourself and to market your products or service. Consistency is the key, coupled with persistence and patience. It takes time to put together and circulate articles online, as well as becoming popular with readers, but it’s well worth the time and effort. So be consistent, persistent, and patient as you take full advantage of this avenue of marketing. At the same time, as you continually hone your skills and present your articles in a logical manner, you’ll acquire a never-ending line of hungry readers eagerly anticipating every article you publish.

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