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Derek Crowden | tech

Setting Up Communication Channels With Online Marketing Agencies

Oct 9th 2015 at 2:24 AM

For most businesses out there, working with an online marketing agency becomes a necessity. The problem is that there are so many that choosing one is difficult. Also, after you choose, it is important to keep communication channels open at all times. In the event that this does not happen, it is a guarantee that problems will appear with the work that has to be done.

The problem is that many businesses work with an online marketing agency that is not based locally. While it is quite obvious that setting up a phone line based communication channel is something that is ideal, something like this is rarely common. If you can communicate via telephone, do consider this opportunity and if not, think about the following facts that you need to always understand.

Figuring Out Time Zone Differences

This is the very first thing that you have to take into account. If the time zone difference is really high, you can end up with a difference of various different hours. In many situations you can be faced with some difficulty. In the event that you do have something that needs to be quickly solved, you will end up with a downtime of up to one day, which is sometimes much more than necessary. Think about that difference and determine the difference that is good for you.

Setting Up Email Communication

In some situations we are faced with a problem that appears because of the fact that you end up sending emails to the official mail of the marketing agency. This is definitely not a good idea. You want to have direct contact with the person that takes care of the work that is done for your company, the account manager. In the event that you cannot actually get such contact line set up, the best thing that you can do is look for someone else.

Real Live Online Communication

This can be set up in many different ways. You can work through Skype, Google Hangouts and even through Facebook if that is something that is suitable for you. Do arrange meetings that take place in real time every single time and stay focused on getting weekly or at least bi-weekly meetings in which the work that was done can be analyzed. It is not at all difficult to do this and most of the online marketing agencies will want that anyway since they want information in order to be able to do really good work.

Setting Up Reporting

It is vital that you only work with those online marketing agencies that manage to offer constant reporting as something that is included in the contract. In order to be 100% sure that you are faced with a good deal for you and that you can analyze the work that is done for you, reports are necessary. You basically want to be sure that the company you hire actually does the work that was included in the contract. If that is not the case, you would need to cancel the contract as soon as possible as you are wasting money.

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