Setting Up A Lead Capture Page The Right Way

Aug 28th 2010 at 8:45 AM

Websites use the capture page to give audiences a sneak peek of what’s inside. Much like teasers, they are meant to intrigue visitors, showing only the positives and essential parts of a website and making them want more.

Capture pages are not about a business or its owner. They’re mainly there to gather up names, telephone numbers and email for use in constructing a list. Be sure to keep this in mind at all times, but for the meantime, this piece will focus on killer capture pages.

Tricks To An Effective Lead Capture Page

In producing a capture page for a website, put yourself in the shoes of the visitor. The capture page is there to resolve his issue. When creating the lead capture page, it helps to pretend you’re the visitor and ask yourself: “What do I get out of it?” Visitors require answers to whatever issues they have and they should know they’ll get the solution from you once you receive all the pertinent information.

Capture pages call for five key elements. All five are tried and tested recipes for success. You’ll obtain the expected results and everything will go your way provided you follow some simple guidelines.

The most critical info on a webpage is the headline. Think it through carefully as visitors will rely on what you come up with to decide if they wish to supply their personal data or not. Follow the headline with a sentence or two that tells visitors more about the subject of the headline.

A good capture webpage prefaces the headline with a question. Although it is not really a requirement, it’s a great way to sustain visitor interest in the site. Remember – it has to be related to the actual headline to work.

Supplying visitors with several incentives in exchange for providing personal info would be a nice touch. Don’t include all the information that will be accessible to them beyond the capture page. Pick out a few perks, just enough to whet their appetite for the site. Withholding some information forces visitors to sign up to the list to learn more.

The capture page body has to be appealing. Fonts and colors don’t have to be excessive. There is no need to author biographies, features, the company or other less important info. Large fonts or banners simply distract from the headline and ruin the overall message.

For emphasis, re-declare the headline somewhere atop the site capture form. By doing this, visitors will be reminded of the many beautiful things in store for them after completing the form. Don’t forget to ask for valid first names and email addresses.

“Call to Action” pages are supposed to drive readers to take immediate action, as in maybe request additional information, so they have to come on really strong. Don’t make the mistake of including “submit” on the page’s capture button. It would be smarter to use “Get free access.”

Complete the lead capture page with a privacy statement. People curious to obtain more info on a service or product are provided the assurance they need that any personal data they provide won’t be rented or sold once they see the privacy policy. On top of that, you also get plus points for professionalism and increase your trustworhiness in the eyes of visitors.

Be smart and tap into the wealth of knowledge supplied here. They’ll help in attaining more positive outcomes for the online business, which can mean a better financial picture overall. Everybody wins when they make use of the lead capture webpage information advice to enhance the business.

Abουt tһе author:

Javier Salces іѕ аח experienced network marketer аחԁ list building expert. Click here now fοr Internet marketing training tһаt delivers bіɡ results!

Please to comment
Aug 28th 2010 at 10:24 AM by visionary
Thank you for this article. I was always told that you need a capture page in advertising, but never really knew it's function. I am so glad you wrote this informative article. Stella

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