Search Engine Optimization (SEO) Process
Nowadays, internet marketing is moving forward at the high pace. Every day we hear new updates regarding online marketing techniques. To keep up, you need to make your foundation strong enough. There are plenty of techniques we apply to we mark our presence online. Some work well for us and few may not. However, you should not judge any technique with your own success and failure. Failure could be the result of bad implementation of those techniques.
Moreover, to make your campaign successful, you should be aware of all the processes involved in running that campaign. If you missed one step chances are high that you may face loss. For instance, if you want to start an SEO campaign for your firm you should know the whole process of SEO. Skipping a step can lead failure
A successful and effective Search engine optimization process involves these steps:
Website Analysis- First and foremost step of SEO is website analysis which includes browser code compatibility, broken links, link structure, etc. Usually, website analysis report can be divided into 3 main sections such as website evaluation, competitor’s site analysis, and websites current position in search engine. SEO service provider should perform a thorough website analysis before making promotion strategy.
Client Requirement- It is important to understand the client’s requirement before starting SEO. The company should know the client’s objective and goal. Also, companies should set some target for achievement.
Keyword Research- The most crucial part of SEO is keyword research. Detailed keyword analysis is required for picking up right keyword to rank on search engine. An SEO expert has to segregate main keywords with secondary keywords.
Content writing- After listing of keywords, quality content with targeted keywords must be required. Posting unique and informative content can produce a quality link for websites.
On-page optimization- on-page optimization includes site navigation, HTML code optimization (title tag, Meta tag, description etc.) and site map inclusion. However, SEO expert should avoid keyword stuffing in any of these.
Website submission- For new or small websites web directory submission can help in indexing of the website. Top SEO Company can submit your site on search engines, renowned web directories.
Link Building- Link building is known as key of search engine optimization. Quality backlinks can rank your site on top of search engine and also generates traffic for your site.
Reporting- SEO reporting is essential as the client can check regular progress of an SEO campaign.
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