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Scientifically Proven: The Value of USANA'sClinical Studies Group
When we started What's Up, USANA? more than a year ago, we did so with the intention of "providing insight and entertainment" about the company.
In today's post, USANA Senior Scientist Brian Dixon, Ph.D., offers excellent insight into USANA's Clinical Studies Group. This is valuable information to share with anyone and especially with people who may be wondering why they should choose USANA.
In fact, USANA has a full-time staff of scientists dedicated to fulfilling this mission. We know we produce the best supplements in the industry — the Clinical Studies Group strives to prove it.
Three Types of Studies
The main goal of the Clinical Studies Group is to show — SCIENTIFICALLY — that people taking our products experience real, quantifiable health benefits. To achieve this goal, we do a number of studies right at USANA’s corporate headquarters.
- The first general type of studies address which forms of nutrients are the most bioavailable. We are constantly assessing the raw ingredients in our products. If something better comes along, we’ll upgrade our formulas — our CoQuinone products are a good example of this.
- The second general type of clinical study we’ll do are “dosing studies.” We are constantly asking ourselves if we have the optimal doses of a given nutrient in our products — increasing the amount of vitamin D in the line and adding a stand-alone vitamin D product is a good example of this.
- The third major type of clinical study we do right in house are “proof of concept studies.” We’ll get an idea of a way to test for a health benefit of a product and do a small study. If things look promising (and they often do) we then approach one of our collaborators or other third-party research institutions to do a much larger study for us — our recently published results of a large, clinical study completed in collaboration with the University of Colorado, Denver confirmed that lifestyle changes, involving supplementation, exercise, and a diet containing low glycemic foods (in effect the transform and maintain phases of RESET), can improve — and even reverse — metabolic syndrome (a pre-diabetes disease).
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