Save Time for AdWords Management with MCC Scripts

May 1st 2014 at 3:26 AM

Management of the AdWords accounts can be tedious especially when you have multiple accounts. It requires great deal of time and effort on part of the account holder. AdWords scripts have been very efficient in helping people to not only save their time in account management but reduce the repetitive tasks in AdWords, making it more streamlined.  It has been helpful for a large number of account holders worldwide. Due to the popularity of the scripts and their benefits obtained by the developers, Google has announced its AdWords scripts in MCC as limited beta forms.

With help of this beta, you can develop AdWords scripts to manage the basic changes across the client account. An MCC script is, “Scripts let advertisers manage their accounts programmatically, but unlike the API, they don’t require you to maintain your own servers. Everything is hosted directly inside AdWords where you can start coding immediately. If you don’t code but you have a script that you found somewhere on the internet, you can copy-and-paste it into any account you manage and have the automation running in minutes.”

MCC was developed for all those AdWords users who have multiple accounts. If you are a single account holder, you might never have heard about my clients’ center accounts. The goal for creating this one was to reduce the time taken for an account holder to manage different accounts by login several times. With MCC, they can login once and manage all of the existing accounts without any hassle. When MCC and AdWords scripts are combined, they can help you to save a lot of time. you can  run sophisticated reports, or use account management methodology, MCC scripts will contribute in saving time.

Some of the issues resolved by MCC scripts are:

No need to make changes in every account, as you had to previously. Just make the changes in MCC account once and it will be implemented in all of the accounts.
You will get an overview of all your accounts in form of Logs and status in your MCC account. You will not have to visit different accounts to see them.

However, there are certain limitations with the scripts. You can run them only for 30 minutes, which is not sufficient to do all the work. You can work them in parallel form for an additional 30 minutes extension but they also have certain limitations. You will have to work it out to know more about the same.

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