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Roles and Responsibilities of Advertising Agencies in Michigan

Sep 25th 2015 at 4:21 AM

A digital marketing agency is composed of a number of different online marketing professionals, each with their specializations to manage the different needs of clients. An advertising agency is mainly responsible for certain creative space (one or several platforms) that they can transform into effective vehicles for promotion and identity/image building.

An advertising and digital marketing agency is usually made up of a creative director—the head honcho who delegates tasks and has a great deal of experience in handling different types of advertising and marketing campaigns, along with his or her subordinates like graphics designers, copywriters, digital strategists, social media or community managers, and account managers. A graphic designer is mainly responsible for creating the identity of a particular brand as well as maintaining this identity throughout the company's campaign. While graphics designers make your brand look good in pictures and graphics, copywriters do the same in writing, creatively stringing words together to make your brand look and sound good to target consumers.

Digital strategists are experts in all possible digital mediums. They assist clients in creating objectives to fulfill as well as in achieving set goals through their knowledge of modern digital advancements. Social media and community managers are not merely people who know how to create business pages in social networks, but professionals who know how to manage communities and act as a mediator between consumers and the business. They interact with consumers, create content that would pique people's interest, and maintain a good relationship between the brand and the people.

Account managers, on the other hand, help keep every aspect of a digital campaign organized and in good working order. Next to the creative director, account managers keep marketing teams working like a well-greased steam engine. Other professionals also dip their hand into the digital marketing mix like animators, typographers, illustrators, and other creative and technical professionals who are not only responsible for making a business look good in the eyes of the people, but for ensuring that messages are delivered as they should through different digital mediums.

Other responsibilities digital marketing and advertising agencies fulfill include search engine optimization, which is mainly concerned in pulling up your website's search rankings; media buying, which helps maintain web visibility; web traffic control; web design, development and maintenance; social media marketing; email marketing; PPC campaigns, and other digital web strategies that can help your business maintain its online edge.

About the Company:
Aqaba Technologies, established in 2004, is a Certified Google Partner and an independent digital advertising agency. They help businesses to navigate the new socially engaged web. Their services include web design & development, marketing automation, reputation management, PPC management, program management & search engine optimization services in Detroit, Michigan.

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