John Watson | inked4life
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Relationship Marketing With E-mail Part 3

Nov 7th 2010 at 9:58 AM

Brought to you by the good folks at Daily Niche Idea

Part 3 - Instill Stronger Credibility

Establish Yourself As An Authority

When you take a look at the average Joe on the street, you may think that there is nothing special about them – until they step up on a podium and start talking about a subject with an air of authority surrounding them.

 

If you want to succeed at Internet marketing, you must be able to instill stronger credibility to your subscribers by establishing yourself as an authority on your niche market.

 

For example: when you are talking about making money through product launches, you must let your subscribers know about your credibility either before or after they opt-in to your mailing list.

 

 

 

Here are a few tips on establishing your credibility:

 

  • Talk about your experiences online and offline. If you’ve run an offline business before, use it to establish your credibility as a business builder. If you’ve been in sales and marketing before, use it to establish your credibility as a copywriter.

 

  • Show them screen shots of how much money you’ve made online (or checks you’ve earned). If you don’t have any of these, use photos of well-known marketers you’ve taken pictures with (e.g. look, here is my picture taken with Mike Filsaime)

 

  • Let others tell the story. It would be better to let others sing your praises – especially in the form of testimonials.

 

 

Use E-courses To Build Credibility Over Time

 

People may not be impressed at the first glance. Sometimes, it takes a few E-mails for people to recognize your capabilities.

 

One of the ways you can build your credibility over time is to write an E-course or a newsletter that will be sent to your subscriber’s E-mail over a period of days or weeks. It must be something educational – something that will establish you as an expert on the subject.

 

You can configure your autoresponder to send an E-course once everyday, every two days or a weekly newsletter. So long as the subscriber reads your educational material over a period of time, you can slowly work your way into the heart of your subscriber and stamp a firm impression in their minds.

 

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