Maria David | blogon

Reasons Why You Should Be Using Branded Stationery

Aug 27th 2015 at 9:17 AM

Even though we are living in a digitally connected world where most businesses are completely dependent on technology, traditional methods of communication remain crucial. The power of the written word, in hardcopy form, can still be a very powerful way of promoting your brand, don’t forget this!

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Some customers will want to receive letters in the post while members of staff will often communicate through internal memos. Brand messaging, on a hardcopy, often leaves a more permanent reminder of who you are and what you are about than a fleeting image seen online!

For this reason, you will need to have plenty of stationery in stock, from pens and pencils to notebooks and letterheads. But if these do not contain your organisation’s branding, you really are missing a trick.

Branded stationery can bring about numerous far-reaching rewards that any company can benefit from. So, let’s now look further into why you should be using branded stationery within your business.

Establishes brand identity

With the various stationery items available, you will be able to establish a strong brand identity. Upon seeing the company’s colours or logo, your clients and customers will immediately recognise that it’s you! What’s more, branded stationery can reinforce what your business is all about.

For example, a graphic design company may want to showcase their expertise on a letterhead whereas an IT support firm will probably want to include a link to their website. Just make sure you have a consistent message and look across all your items of branded stationery.

Exude professionalism and proficiency

With branded stationery, which customers will either see or receive, you won’t need to worry about coming across badly. As long as the design is coherent yet captivating, branded stationery will exude professionalism and proficiency.

This will reflect extremely positively on the business, as clients and customers can rest assured that you know what you are doing and are able to deliver on your promises. This is in stark contrast to blank or boring stationery, which could indicate your reluctance to invest in the business and move with the times!

Promotes the brand

Even though items of stationery usually have quite practical applications, they can also be used to promote and publicise your business too. What’s more, this costs a lot less than other forms of advertising and marketing and can be used in a very targeted fashion to a select demographic of people.

So, when staff are writing with their branded pens or customers are receiving correspondence in the post, your brand will receive superb and hopefully memorable public attention. You may even choose to give away branded stationery to express your simple gratitude or appreciation to customers, which will be kept for a long time and used regularly thereafter.

Enhance networking potential

Whenever you contact current clients or potential associates, branded stationery could well be the very first thing they see. Therefore, you will want to portray a positive image of the company and increase your chances of doing business with them.

So, regardless of whether it’s a business card or price sheet, ensure your branding is on point with easy to read fonts and appealing design elements. Once your meeting or encounter is over, this will be the one thing they have to remember you by so give it your best shot!

Tips for getting your branded stationery right

Send out a clear brand message

Use high quality products and materials

Adopt company colours across all items

Include all relevant information

Don’t be afraid of white space

For more advice on branded stationery or to place an order, get in contact with Premier Print & Promotions today for help and advice regarding what can be done to boost your business and brand.

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