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Let me say this: prospecting sucks. For 10 years I have been an avid student of network marketing. I’ve listened to hundreds of tapes and filled my library with all of the right books. I got into the right mindset, put affirmations all over my home office, and I’ve worked – HARD. I purchased opportunity seeker leads, learned how to set up an autoresponder and tweaked those campaigns for YEARS. I tried every recommended lead provider I could find and jacked up my credit card bills to buy said leads. I pumped those expensive and not so expensive babies through my autoresponder and watched as my live leads poured in, WOW! Now we are getting somewhere, I thought…
I called every one of those hard-earned live leads. I sponsored upwards of 50 people relatively quickly. But they dropped. 99% of those people dropped. They couldn’t duplicate what I was doing. They especially couldn’t pick up the phone and make the calls, because prospecting sucks.
Somewhere around my third year I got enough guts to start calling other networkers to see if they’d be interested in looking at our opportunity. I made 50-100 dials a day for weeks on end. I’d get totally burnt out and take a few days off, then go back to it. I faired no better than I had before. The only difference was that the networkers were nicer to talk to!
Finally, in June my business changed forever. I learned exactly why I had been ‘spinning my wheels’, and why I was only making a fraction of what I should have been making after all of those years of hard work. Most importantly, it was as if all of the bits and pieces from everything I’d ever read came together and it was like ‘Ah HA!’ I get it. I immediately stopped doing all of the silly crap I’d been up to- and went to work with the knowledge that my work would actually pay off!
So what did I change about my business? I decided I would make money, not spend it! Seems obvious, but if you realize that most home businesses fail because they are too expensive to maintain, I think you’ll have to agree with my changes. I changed the way approached my business in three fundamental ways:
First, I join a business that did not require a $200 monthly autoship or an autoship to receive a check. The company had to pay well and be simple to follow. It also has to have life altering products.
Second, I realized that I needed a system that would attract like minded people who were looking to accomplish the same things that I was. The system trained me to generate leads using techniques and strategies on the Internet though step by step videos. It allows you to build relationships as you and they build. Which makes it totally duplicatible.
Third, I learned to stop promoting my business up front the system does that for me all I needed to do is promote the system which has tremendous valve for any network marketer. The system pays me whether they join my opportunity of not.
After taking the time to learn these new tactics, I found that I could effectively work my business without making 100 dials a day or selling my first born to the leads companies. I still have leads to call, but they are exclusive, live leads that I generated for free. I am making money, not spending it. I share these tactics with my newly sponsored folks and get them started making money right away, instead of spending it.
So yes, prospecting sucks- but it can be easier, if the right marketing system is used. When you work smart, not hard, the end result is time and financial freedom…what was promised to you when you first signed up!
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