The love for the movies like High School Musical and TV shows like Glee and Hannah Montana has greatly inspired teens in UK to make prom a grand celebration.The matter of dress to be worn is found to be given especial attention by both boys and girls in events like such.
The cost for such dresses might have been headache for poor families. However, for many business houses the trade of prom dress has helped those generate handsome bucks. The cost for such dresses has become competitive as most of the online sites fight for giving extra discount percentage and stores sometimes accepts bargain up to 40% of the market price! Teens highly prefer online shopping than any other options available. Websites like jadegowns.co.uk, Okdress.co.uk,assos dylanqueen.co.uk, lunadress.co.uk, dressfirm.co are some online prom dress shops in UK chosen by teens. Most of these sites offer heavy discount on dresses and try to attract student with their new design. Websites like sherrylondon.co.uk among others has separate list of prom dresses in its websites and offers wide range of new fashioned dress. In a recent survey conducted, the sale of men’s suit was found to be more than that in Christmas. It is highly advisable to get the dress ordered from online store as it gives chance to choose from variety of options. This being said, however, the size, quality should be given extra look before finalizing the decision.
Linda Ellison, employee of Prom Frock UK- a leading prom dress seller, maintains the startling number of 6500 sales in a year from their stock lists. Since most of the schools have started culture of making the event grand, it has become very vibrant part of the economy. This higher demand of dresses has led to the growth of businesses of import/export, buying/selling of prom dresses through world renowned online shopping sites like eBay. Similarly, establishment of prom Management Company is in its peak. Weeding business houses such as Glasgow-based Katy Moon have also started giving extra space for the prom related activities be it as an organizer or dress provider. For those businesses which provides only marital dress service, prom helps in boosting their sales; therefore, this business has been center for attraction for the investors.
Unlike the choice of dresses in prom dress US, girls here don’t prefer revealing clothes, a fact revealed through a research. Most attribute this factor for difference in age of prom celebrating groups. In US late teenagers participate in this fiesta while in UK early teen agers participate. Boys mostly prefer to be in suits. Girl’s dress varies. Even though most of girls prefer gowns, the choice varies from skirts to frock to classic dress.