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Process of Marketing And Promoting Businesses on Mobile Platforms

Nov 14th 2014 at 4:26 AM

There are millions of cell phone users and they are growing. People use cell phones for communication, social networking and also for business. They buy products and services on phones.

Advent of Smartphones that can work like computers has changed the way people used to look at cell phones. Today’s phones have ceased to be only communicating devices as they have become smart. Popularity of Smartphones is an indication of phone users’ interest in using their phones for business.

Smartphones has opened a new avenue for businesses. But for targeting cell phone users, businesses need help. Number of cell phone users is growing and each phone user is a customer. See how business target phone customers.

Mobile network

There are networks that provide infrastructure needed for targeting phone users. Businesses join networks to display their ads to phone users. Ads are displayed on websites of publishers or affiliates. Publishers are paid for finding customers and they get commission on cost per action.

If a mobile user takes action on an ad, the publisher of the ad gets commission from the ad owner. The network keeps a close watch on publishers and retailers. It is the network that manages the process.

Publishers

They work for retailers and their job is to find customers for products and services. There are many publishers and every publisher is associated with one or many businesses. Publishers only find customers. Their role is to send customers to companies. They don’t sell products but promote products. They are paid for finding and sending customers.

Retailers

They are major beneficiaries of the process. They get customers and they get business from mobile market. They rely on publishers for business and they pay commission on getting customers.

Networks give mobile affiliate offers to make publishers. They encourage people to work as publishers and make quick money without selling products and services. If you want to enter this lucrative business then you should find the most popular and bestselling product on phone market. Find a reliable network and join it as a publisher and start making money.

You objective would be to target phone users and your tools would be text messages, multimedia messages and apps. Choose your tool and use it wisely so that you can target cell phone users. Look for best mobile affiliate offers by networks. There are many networks and every network has different offers for publishers.

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