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Press Release Writing- Points to Remember
It is important to make your press release news worthy. It should be concise and provide answers to who, what, when, where, why and how. Since press releases don’t have any supporting documentation, it should have sufficient information so that the reader understands enough about the subject.
From how long a press release should be to what kind of information you need to include, there are various points you need to remember in press release writing. For instance, make attractive headlines because most journalists are too busy to scan through all the press releases they receive in email every day. A good subject line will surely attract their attention.
Next tip for press release writing is to be short and avoid unnecessary information. Ideal length of a press release should be not more than 300-400 words. So, make sure you provide maximum and relevant information in this word count.
It is not recommended to include your company’s background information in the first paragraph. It should always include answer to what, when, how, where, why and who. You can make information easy to read by using bullet points and sub-headings. This is very useful if you have to include statistics or figures.
One needs to remember that press releases are not stories. They have to be to be crisp, informative and unique or else the chances of getting press coverage might reduce to a great extent.
There are several press release writing services in UK so make sure you choose one that is reliable and works within your budget. You can either find companies on Google and do some research about their quality of services and other factors or ask for recommendations from your peers who may have hired a similar service provider for this purpose.
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