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I am the co-founder of PaceLab and fast-growing digital marketing and advertising agency specialised in traffic acquisition and conversion.
In a nutshell, we help clients identify and attract valuable visitors to their websites using search engines, social networks and other forms of online advertising. We also work on increasing onsite conversion rates to maximise the performance and efficiency of our campaigns. We measure the effectiveness of our work and deliver useful insights which can then be utilised to refine a broader digital marketing strategy.

I am passionate about everything relating to digital marketing and Internet Entrepreneurship. I take pride and joy helping business owners, entrepreneurs and clients, whether large or small, achieve and exceed their business objectives online
Lokesh Sharma | lokeshsharma66

Presence of Sitemap is Vital In SEO:Google Ranking Factors

Feb 6th 2020 at 12:23 AM

Presence of Sitemap is a simple XML file which contains all the URLs in a website and also the information about each URL like when the page was modified, how frequently the page changes, etc.

Web crawlers visit this file they visit each and every URL of this file. So, this is very easy to crawlers to crawl a website & maintain all URL’s database in their servers.

Presence of Sitemaps is of two types and most familiar with the website.

First one is an HTML that is for users. By clicking on the HTML Sitemap viewers can easily see the structure of the website or how many web pages are available on that particular website.

The Presence of Sitemap is slightly different from HTML. The XML Sitemap is crawled by theSEARCH engine to see the updates on the website.

As well as XML Sitemap will help to protect against the duplication issue, as by using this search engine easily know the exact time when and who publish the content first.

If your website does not have a presence of  Sitemap than it is possible that your website crawling goes to slow down compared to the website that has XML Sitemap.

A good sitemap does the following:

Why is the Presence of sitemaps important?

Site maps are very important for two main reasons.

First, your presence of site map provides food for the search engine spiders that crawl your site. The site map gives the spider links to all the major pages of your site, allowing every page included on your site map to be indexed by the spider. This is a very good thing!

Having all of your major pages included in the search engine database makes your site more likely to come up in the search engine results when a user performs a query.

Your site map pushes the search engines toward the individual pages of your site instead of making them hunt around for links. A well-planned site map can ensure your Web site is fully indexed by search engines.

When optimizing your website for SEO, one of your goals is to provide Google with the right signals so that it can index your website better.

An optimized XML sitemap is one of those signals that can lead to faster indexing and higher rankings

Why there is a need for the presence of sitemap?

In simple terms, an XML SITEMAP is a file that lists all important pages of your website that search engine crawlers should know about.

Even if you don’t have a presence of sitemap, they are still able to index your website but having a sitemap makes their job easier and also it gives you the opportunity to let them know about pages and parts of your website they may not discover easily.

There is a different kind of presence of sitemaps, you can submit a sitemap for your posts, images and videos.

When is the presence of sitemap really important?

 

What to include in your presence of sitemap for maximum SEO?

The most important PRESENCE OF SITE MAP guidelines are:

Include in your sitemap the pages (and that includes posts as well), that are important for your website.

  • These are the pages that have high-quality content and are more likely to bring organic traffic to your website.
  • Exclude pages that have duplicate content. For WordPress websites, good candidates are archive pages, tag pages and author pages.
  • Exclude pages with ‘thin content. When it comes to optimizing a website for search engines, you don’t want to submit in their index pages that are of low quality. It’s not a numbers game, meaning that it’s not a matter of how many pages you have in the index but how many ‘good’ pages are in the index.

Presence  of sitemap is important

  • presence of sitemap is defined as a simple directory or guide that holds information along with other details on web pages that are contained on a website,
  • In addition to the content on these pages. Search engines will do their job in crawling a sitemap to find and identify all information that is applicable to a specific search query that has been performed.
  • The pages within the directory are listed in a logical hierarchical order, where the most relevant pages will be listed at the top, and the least relevant pages will be placed closer to the bottom.

Conclusion-Presence of Sitemap:

Presence of sitemap will definitely help search engines index your pages easier and more thoroughly, improving visibility.

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