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Sparx IT Solutions is an offshore development company based in India. Backed by enormous experience in various domains like the web and mobile application development, we have gained a strong foothold in the industry and created a space for ourselves. Riding on the wave of growth in the IT sector and putting in consistent effort, we have emerged as a reputed and prominent development service provider. Our knack of picking up the best developers has helped us cater our clients well and earn their appreciation.
Sparx IT Solutions | sparxitsolutions

PPC Company India - A Place To Get Assured Conversion And Traffic

Nov 2nd 2015 at 3:23 AM

PPC stands for Pay Per Click and sometimes also referred to as CPC (Cost Per Click), is a concept of the Internet or Online Advertising where amount is paid by the owner of the website for every time the visitor visits the website. It reflects direct traffic to the website and makes an enhancement in the conversion ratio. PPC is mainly used for dynamic websites that deal with Payment Gateways. E-commerce is the best example for PPC implementation. If you have an online store and want to improve its visibility, then go for PPC Company India and experience the change in a minimum time frame. SEO (Search Engine Optimization) and SMO (Social Media Optimization) are also the important methods to upgrade the visibility & traffic volume through Organic (Ethical or Natural) means, but the results obtained by PPC, are really outstanding.

The concept of PPC was first of all introduced by GOTO.COM in the year 1998. But, it was originally implemented in 2002 and before this, PPC was named as CPM/CPI (Cost Per Thousand Impressions/Cost Per Impression). Nowadays, PPC is booming at a rapid rate and acts as the backbone of online advertisement. The desire of every business owner is to choose the company that meets their expectations with 100% result-oriented services. Now, the time has come to fulfill this desire with ease as PPC Company India acts as a perfect place that guarantees better click and conversion to the website. The experts that are working in this PPC company, handle the client’s projects in an effective manner, perform keyword research by focusing the competitors, make proper strategies and finally activate the ads.

The world’s highly renowned operators regarding PPC Advertisement have been mentioned below:

  1. Google (Google AdWords)
  2. Yahoo (Yahoo Search Marketing)
  3. Microsoft (Microsoft Ad Center)

Google AdWords is preferred by a wide range of the companies. The process of PPC advertising starts with the choosing of keywords you want your website to appear on the Search Engine when the appropriate match is done. As the PPC is all about pay & gain, so the more you pay, the results will be more optimized. According to an interesting information given by US, page number three is the last page to be visited by the visitors and 66 - 70% visitors prefer only the first page and never go beyond this.

Some basic Terminologies of PPC that you must know, have been listed below:

  • Ad Group
  • Ad Copy
  • Exact Keyword Match
  • Broad Keyword Match
  • Campaign
  • Click Through Rate
  • Cost Per Action
  • Impression
  • Frequency
  • Quality Score


PPC Company India not only provides instant results, but also it is economical and guarantees better ROI (Return on Investment). A wide range of ads are running successfully in accordance with the owner’s demand.

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