Steven Wagstaff | stevenwagstaff

Perfection, Your Worst Enemy in Internet Marketing

Jan 5th 2011 at 10:17 AM

Sometimes it is good to try to seek perfection.  However, in the business world it is different. The reason is that how your products and services will impact the marketplace are virtually impossible to estimate, even if you’re an expert marketer.

A much better approach is to just put something out there — anything — and analyze the feedback you get from it.  In Internet marketing, this is known as the “ready, fire, aim” approach. I like to think of it like this — it’s easier to make decisions right after the fact than to make the right decisions.

Whatever you put out in the marketplace, you can always improve upon it later.  The first draft is always the worst.  That’s good news.  So you create a product that averages one sale a week.  Now you have feedback.  Tweak elements of your sales page, your marketing schemes and the value you offer, and see what happens.  Eventually, if you keep at it, you will find a way to make two sales a week.  Then four, then eight.  Eventually, through testing, you will find what works best.

One of the quickest ways to make money in Internet marketing is to create a product and sell it to a hungry crowd.  However, many people never ever create a product, even though they know that this is one of the best methods to making money on the Internet.  The reason why is because they spend too much time perfecting their product, instead of simply finishing it and putting it out there. You cannot make money on a product that is not for sale.  However, you can make money even on a product that is only 70% perfect if it is for sale.

For example, let’s say you release a product and there are, god forbid, spelling errors in it. Your business is not going to come crumbling down.  Simply correct the spelling mistakes, and then upload the new product. Problem solved.

When it comes to getting an operation by a surgeon, the patient is very unforgiving of mistakes. However, the marketplace is extremely forgiving of mistakes.  Forget about perfection — just make it good enough, get it out there, and then improve on it based on the feedback you get from the marketplace.


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This Article is being published with permission from the author – Mark Call.
Mark Call is a Full Time Internet Marketing Coach, Author & Motivational
Speaker. He specializes in Home Business and Work From Home Mentoring.

Visit Mark’s Blog and Subscribe to his Newsletter Now for more Valuable info
that you can put in Action starting Today! –


Please to comment
Feb 8th 2011 at 11:43 AM by stevenwagstaff
Glad you enjoyed it.
Jan 5th 2011 at 10:39 AM by zzoltan
Great article,thank you for sharing it.

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