Troy Wray | troywray

Ours is not to reason why, Ours is to make excuses

Dec 17th 2010 at 5:48 AM

Almost everywhere in our life that we use the word reason when justifying not doing something, we really mean excuse!

And admitting that can have a profound effect on our life and our business.

Try substituting the word excuse and see how uncomfortable it makes you feel. That discomfort is the sign that your brain is protecting your fragile ego.

For me:

  • I don't have a reason I don't go to the gym these days, I only have excuses.
  • I don't have a reason I don't do more things with my kids, I only have excuses.
  • I don't have a reason I'm not making more money than I am, I only have excuses.

Come to think of it, I'm finding it hard to think of something I want to do or should do that I actually have a valid reason for not doing.

Take 'I don't have the time' - the most common 'reason' people quote. Seeing it in print like this, you just know it's an excuse. What it really means is "I don't want to sacrifice time I spend doing xyz to do what I should be doing".

Be honest with yourself, take away the cotton wool, feel that discomfort and say, "the reason I don't go to the gym is because I can't be bothered". End of. And if you can live with that, fine. But do stop boring others and kidding yourself with your silly excuses.

There are physically challenged people that could perhaps justifiably say they have a reason not to do something, Yet to many of them it's not a reason, it would be an excuse to give in and they do it anyway!

You can succeed in business. But only if you start admitting that most all of your 'reasons' are really just excuses.

Make your next 12 months a year for not making excuses, for seeing through through your self-justifications and seeing them for what they really are - your brain's version of wrapping you in cotton wool!

People often say, "don't beat yourself up". Perhaps that advice has outlived it's usefulness! You need to practice tough love on yourself.

Substitute the word excuse for the word reason in your language from now on and see how often it fits the reality perfectly!

2 comments
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Dec 21st 2010 at 5:29 PM by bjfoot
Tough Love works!
   
Dec 19th 2010 at 1:03 AM by jacquiebarton
I can personally vouch for the fact that Troy is the king of 'tough love'. When he tells me what I should be doing (rather than what I'm comfortable doing) he's always right! Even though I'm blonde/technophobic/senior, lol
   

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