Natalie Roth is what you’d call a real multimedia artist, in any possible sense of the expression. Whether it’s films, television, singing, songwriting or producing she has achieved a unique artistic role in everything she does. She’s no mug punter in any kind of media; she’s articulate, expressive, and doesn’t mind coming up with new ideas regardless of the somewhat vague and too often generic nature of worldpop music.
Her latest music is a good reflection of this DIY approach to creative media in all forms. She doesn’t mind taking on tough subjects, either, as reflected in her anthem-like song for peace “Israel” and the staggeringly poignant “Daddy”, a song about that toughest of life experiences, divorce and the effect on kids.
This is a type of pop music, but with the added depth and range of an experienced actor and singer/producer, it takes on a lot of extra values. “Emo” is a bit of an understatement as a description, too simple as a definition for this type of multimedia work. The video is touching, tough, and extraordinarily perceptive.
She’s no neophyte in the acting role, either. “Daddy” is a collaboration with Avi Toledano, an Israeli musician and songwriter with a list of credits which is like a Who’s Who. It’s a fascinating example of what can really be done with a real music video as a story telling vehicle.
She doesn’t stick to the pop music genre, either. You’ll hear familiar musical forms from Israeli and other types of music throughout her work. There’s a sort of inbuilt core humanity in her music, transcending cultures and styles. She’s breaking the style restraints so common for contemporary music artists and simply creating her own style.
It works, too. Natalie Roth’s music and media is pretty much in a league of its own, artistically. Her singles like “Abandoned”, “Rent free” and “143 (I love you)” are good examples of being in the genres, but not of the genres.
For a look at a truly unusual, interesting young artist who’s got a lot more to give, check out her website here at www.natalieroth.net.