Paul Hines | paulhines

My Facebook Ad Test

Jul 19th 2011 at 6:39 AM

I've been checking Facebook ads out for awhile now and I'm hearing a lot of distressing stories about advertising on Facebook. I'm hearing that its worthless, its a waste of money and other horror stories. I don't believe any of them because I don't think its Facebook, I think its the technique people are using.

 Its my opinion that small businesses are approaching Facebook ads backwards and all wrong. For one thing, small business are using the big business example and trying to apply it to their small business which will never work in Facebook's world. My Facebook experiment which I intend to conduct in 2 weeks is going to focus on LOCAL MARKETING, not NATIONAL MARKETING, my theory and test is going to target my local people and businesses,

 I don't expect to use Facebook to get National attention right now. We need to focus on what's right in front of us thereby saving heartache, time and mostly money. There are thousands of dollars being left on the table because small businesses want to reach out NATIONALLY. Feel free to join me and conduct your own little test, you don't have to break the bank because this is just a test remember?

 I suggest you start with your city and the surrounding area's. Facebook gives us all the Requirments we need to laser target our audiences. Pay close attention to your demographics, age and gender groups and so on. I believe this technique is untapped by small business, and I also believe you'll be pleasantly surprised with the results. Stop by my Facebook business page, you should have one too and if you don't, why not?

 I'm not here to play games, I'm here to produce. Our local markets are waiting for us to get a clue and show up. If you're not where they are they're wondering why.

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