MUSIC AND LABELS
Ideally, music is something that should not be attached with a label. It is a universal language that everyone understands. Artists have always been around, because music has always been around. The only difference is that some artists made it big, while some did not. The latter had a more localized fan-following because they could not get their music distributed on a wider radius. The big recording and distributing labels picked artists very selectively. This cherry-picking left those that were not picked to do everything pretty much on their own. Through local gigs and independent recording, they got the ball rolling. This culture began to pick up pace from here, and there was the thought that big labels were no longer needed to live the music life. Artists from all over began to start up their own bands, and recording independently. This rift of sorts between independently produced music and mainstream releases caused a crack in the fan-following too. Mainstream artists had it big commercially, getting to tour on a global scale to promote their music, while independent artists were more or less local, or national at best.
Little by little, as the fanfare for indie rock music grew, more and more independent studios began coming up, giving these artists more throttle to keep working. A few of the famous indie bands of the early days are R.E.M. of the USA and The Smiths from the UK. The early indie bands somehow came to be recognized by a rather stereotyped description: half-long hair, skinny bodies, sunglasses and tight jeans, etc. It is a subject of wonder how this came into being. Indie bands today are tasting success on a global scale without the long hair and sunglasses. A prime example of one such band is Coldplay. If you’re into rock music news, you would know about them. Their different style of music, the colors and creative rock music videos, almost everything, really – it sparks an inspiration in you. They are on the same level as any mainstream music band of today – take Linkin Park, for instance – having started up as indies. Other famous indie bands of today include Foo Fighters and Arctic Monkeys. Today, there is there is opportunity for indie artists to make it big.
While in the early days it was not considered good by the standards of the society to go into the mode of independent production, today, the mind-set has flipped 180 degrees. Today if you visit a music book store, you would find do-it-yourself manuals on just about anything that has something to do with music. The DIY guide to playing musical instruments, DIY guide to recording music, DIY guide to videography and editing – it’s all there. Music is being promoted in all nooks and crannies of this world; it is now being accepted as an independent production. If anything, indie artists are looked at with respect. Indie artists today can be seen in small gigs in cafés, in parties and gatherings, etc. being invited to play for the guests. They get the marketing they need through this.
To know more about new indie music, visit Live4ever.uk.com.
ABOUT THE COMPANY
Live4ever.uk.com is a globally syndicated online music magazine offering daily music news, exclusive band features and reviews as well as world class concert photography. They also produce and promote high quality live music events, and is enjoying a growing industry-wide reputation for both discovering and showcasing new bands.