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Most people do not fail because of a poor product or service
"Most people do not fail because of a poor product or service (there are exceptions), but because they do not know how to market. They do not know how to get people’s attention through all of the noise of daily life. They do not know how to stand out from their competition. That is because they are using the same tired advertising methods everyone else is using.
"What do most brick-and-mortar (off-line) marketers do? They hand out business cards, put flyers on cars, take out ads in community newspapers, ask for referrals, and put door hangers on my screen door. I get so much stuff hung on my door and mail box, I don’t even read them anymore. They all say about the same thing. Do business with me, because I’m better!! They go straight into the trash. They never give me a reason to WANT to contact them.
"The same is true with network marketers. They go to all the meetings. Make their lists (or buy leads). Shove all the great company produced literature at people about how great their products are compared to the competition. And with network marketing moving to the internet, the problem has gotten even bigger, because now everyone seems to be promoting a super special, secret system that will make you rich overnight!
"None of these methods will make you a ton of money for the long term.
"A lot of people have trouble imagining themselves as salespeople. They can’t imagine themselves shoving a product in someone’s face and saying Buy This. That is not really what salesmanship is all about though. We are all salespeople. The teacher has to sell her way of teaching to her students. The employee has to sell his worth to his boss to get that raise. The parent has to sell discipline to the child. Every single day of our lives we are selling our viewpoints and way of thinking to others. Therefore, if being a salesman has a negative connotation in your mind, get rid of it. You are, whether you like it or not. It is how you go about it that makes the person."
The FireStar Institute
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