Jim Thorpe | JimThorpe
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More Profit Potential For Your Small Business

Jul 5th 2010 at 10:41 PM

If you are a small business owner struggling to make money in today's challenging environment, acting on this knowledge could be the best move you have ever made for your business.

One of the most respected marketers today, Jay Abraham, observed that, "Every business, first and foremost, is in the business of marketing their business." No matter what your business is - a retail store, a restaurant, professional office, if you want people to know about you - you gotta tell 'em!

You spend big money every month to have your business in front of all the traffic passing your location every day. If you don't find a way to get that traffic pulling into your parking lot and becoming customers, you are throwing away a ton of money every month just as surely as if you took all the cash from your pocket and set it on fire. But this doesn't begin to factor the profits you are missing by not capitalizing on all that traffic!!!

Let me help convert that street traffic into higher profits for you.

Experience has taught me that the best approach to take toward serving a new client is to fully express what I actually do. On the surface of things I am a skilled professional in the sign industry. But I learned long ago that I don't really create and sell Carved Dimensional Signs...

What I actually offer is an intelligent, proven system for making your business location operate at it's highest profit potential! Most retail establishments are located at a very expensive location, with the owner(s) spending several thousand each month to be in front of over 10,000 cars per day. Unfortunately, very few businesses effectively capitalize on that traffic, so the owner(s) often ends up making one of three choices:

 

  1. Spends hundreds/thousands per month on ineffective, usually very expensive advertising.
  2. Spends thousands per month on off-site ads, TV and Radio which deliver a VERY LOW Return on Investment ratio.
  3. Gives up on advertising and gets minimal business until they build up years of referral/return business.

All 3 methods are ineffective at maximizing the profits you deserve because, in each case, your location under-performs!

Think about it with me: Why spend all of the expense getting a high-traffic location, if you are not going to: 

  • Get 100% of their Attention
  • Promote Everything You Offer in The Best Light
  • Make a GREAT Impression?

The Bottom Line:

It is VERY expensive to waste that traffic!

I serve my clients best by doing a consultation, either by phone or in person. During the time we spend together, I deliver real knowledge and value to you, information that comes from the U.S Small Business Administration and Chamber of Commerce. If you just put just one of my ideas into effect, the result will pay for itself many times over.

I will assess the 'real value' of your location in a way you have probably never considered before. I help you identify 'image-killers' and show you how to eliminate them. Next, I will share my On-Site Advertising System, and educate you on the full power of the philosophy, techniques and message-creation concepts I use for the system. When we are finished, I will make a recommendation for a marketing display system which is perfectly sized and designed - with a message strategy aimed at helping you get more attention.

A half hour of your time will get you a no-obligation education about how to capitalize on potential business which you are almost certainly missing out on now.

Finally, allow me to be candid with you. I am not bragging, just trying to serve you with the truth:

I am one of the few people who knows what I know in this very specialized area. If you feel my information is of value to you, I recommend that you act now to schedule a meeting!

Don't Wait - contact me RIGHT NOW! You are losing money - as you think about it, another car just drove past thinking, "I wonder where I can get a good... ?"

Read the Small Business Special Report: The Secret That Can Increase Your Cash Flow and Explode Your Profits written by Sign Industry Mastermind Brian D. Ridgway (someone who may have even more relevance for the small business owner than the wise Jay Abraham) This report can educate you about marketing, by making sure that whenever your local people think of the kind of business you're in, they think of YOU.

Sign Artist Jim Thorpe

Jim Thorpe is an award-winning sign artist who works from his home in Ithaca, NY, where he specializes in custom carved, gold-leaf signs for businesses of all kinds. He also handcrafted his website - www.JimThorpeSigns.com - which he launched 10 years ago. Thorpe consults and advises small businesses about how to maximize profits using the traditional methods of on-location marketing blended with the new media techniques of online marketing.

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